Insights

Strategy

Natalie Brown - November 9, 2018

Creating Strategic Content for a Successful Redesign

Evolving with the trends. This year WDG made some changes. We did some self-reflection and worked tirelessly to complete a project of our own. We refreshed our brand and are in the…

WDG employees in a meeting
Natalie Brown - October 12, 2018

Why You Should Be Using Multivariate Testing

Is Testing Strategic? WDG provides our clients with a process that constructs effective websites. We focus on the fundamental elements of strategy, design, and development when building a site. We must utilize…

Natalie Brown & Tracy Pacana - August 6, 2018

The Importance of Improving Your Site’s Conversion Rate

Conversion Rate KPI (Key Performance Indicator) goals help to measure the effectiveness of your sites UX/UI, which you can read more about in our last post. One of these important KPI goals…

Tracy Pacana - July 30, 2018

Why KPIs are Necessary for Your Website

Using KPIs Setting KPIs (Key Performance Indicators) to determine what has been accomplished and what is yet to be achieved, will positively increase conversion rates. Through KPIs, user experience and UI must…

Tracy Pacana - July 9, 2018

WDG attends AIRMedia Podcast Conference

AIRMedia Podcast Conference Podcasts have been gaining popularity lately like scrunchies did in the early ‘90’s . If you are not working on podcasts, you are falling behind the digital curve. One…

maxim leyzerovich refresh dc
Brittany Estes - February 27, 2018

WDG Hosts Refresh DC Talk About “The UI of AI”

Maxim Leyzerovich and Refresh DC partnered with WDG to explore how artificial intelligence, design, and ethics intersect to create a new forefront in technology. Learn how ethics and AI technology are changing…

Amazon Alexa
Brittany Estes - January 22, 2018

How Voice Search Affects SEO and Content Marketing

Whether you use Amazon Alexa, Google Home, Apple Siri, or Microsoft Cortana, voice search is changing the way we use the web. Optimize for voice search with new search qualities, persona relationships,…

2018 digital strategy
Brittany Estes - January 4, 2018

8 Ways to Improve Your Digital Strategy in 2018

Check out our top 8 insights for a strong digital strategy in 2018 by crafting concrete goals, with flexibility and changing market trends in mind. Learn how to maximize your digital goals…