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Why You Should Be Using Multivariate Testing

Natalie Brown October 12, 2018

Is Testing Strategic? WDG provides our clients with a process that constructs effective websites. We focus on the fundamental elements of strategy, design, and development when building a site. We must utilize the strategy phase effectively. Not only do we use strategy at the beginning of the process but in the end as well. Testing […]

The Importance of Improving Your Site’s Conversion Rate

Natalie Brown August 6, 2018

Conversion Rate KPI (Key Performance Indicator) goals help to measure the effectiveness of your sites UX/UI, which you can read more about in our last post. One of these important KPI goals you should be measuring is your conversion rate. A conversion rate is the percentage of users out of the total number of visitors […]

Why KPIs are Necessary for Your Website

Tracy Pacana July 30, 2018

Using KPIs Setting KPIs (Key Performance Indicators) to determine what has been accomplished and what is yet to be achieved, will positively increase conversion rates. Through KPIs, user experience and UI must be evaluated. Measuring your website’s success is critical to the process of development and design. Indicators help to measure the effectiveness of a […]

WDG attends AIRMedia Podcast Conference

Tracy Pacana July 9, 2018

AIRMedia Podcast Conference Podcasts have been gaining popularity lately like scrunchies did in the early ‘90’s . If you are not working on podcasts, you are falling behind the digital curve. One of WDG’s Digital Strategists, Lisette Alvarez, attended a podcast event in Brooklyn, New York, this past week.  AIRMedia (Association of Independents in Radio) […]

maxim leyzerovich refresh dc

WDG Hosts Refresh DC Talk About “The UI of AI”

Brittany Estes February 27, 2018

Maxim Leyzerovich and Refresh DC partnered with WDG to explore how artificial intelligence, design, and ethics intersect to create a new forefront in technology. Learn how ethics and AI technology are changing how designers create the user experience with big data and user input.

long tail keywords search

How to Use Long Tail Keywords for Higher Search Engine Rankings

Brittany Estes February 12, 2018

The rise of long tail keywords is changing how users search for information. Learn how voice search and Google are changing how we use long tail keywords to achieve higher search engine rankings. Get insider tips and tools on using long tail keywords here.

Amazon Alexa

How Voice Search Affects SEO and Content Marketing

Brittany Estes January 22, 2018

Whether you use Amazon Alexa, Google Home, Apple Siri, or Microsoft Cortana, voice search is changing the way we use the web. Optimize for voice search with new search qualities, persona relationships, and SEO optimization to fit with voice search requirements. Learn how here.

2018 digital strategy

8 Ways to Improve Your Digital Strategy in 2018

Brittany Estes January 4, 2018

Check out our top 8 insights for a strong digital strategy in 2018 by crafting concrete goals, with flexibility and changing market trends in mind. Learn how to maximize your digital goals here.

Dan Caporale Hire Our Heroes

Scaling for Success: Nonprofit Hire Our Heroes Helps with Veteran Employment

Brittany Estes November 8, 2017

Washington DC-based nonprofit Hire Our Heroes is growing. Learn how we are scaling their WordPress website to help veterans find successful employment.

The Best Tools to Improve Website Analytics

Brittany Estes October 24, 2017

Learn what the best tools for website analytics are and how to use them effectively to increase conversions, site traffic, and SEO rankings.

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