The Importance of Improving Your Site’s Conversion Rate
Conversion Rate KPI (Key Performance Indicator) goals help to measure the effectiveness of your sites UX/UI, which you can read more about in our last post. One of these important KPI goals you should be measuring is your conversion rate. A conversion rate is the percentage of users out of the total number of visitors […]
Why KPIs are Necessary for Your Website
Using KPIs Setting KPIs (Key Performance Indicators) to determine what has been accomplished and what is yet to be achieved, will positively increase conversion rates. Through KPIs, user experience and UI must be evaluated. Measuring your website’s success is critical to the process of development and design. Indicators help to measure the effectiveness of a […]
WDG attends AIRMedia Podcast Conference
AIRMedia Podcast Conference Podcasts have been gaining popularity lately like scrunchies did in the early ‘90’s . If you are not working on podcasts, you are falling behind the digital curve. One of WDG’s Digital Strategists, Lisette Alvarez, attended a podcast event in Brooklyn, New York, this past week. AIRMedia (Association of Independents in Radio) […]
WDG Hosts Refresh DC Talk About “The UI of AI”
Maxim Leyzerovich and Refresh DC partnered with WDG to explore how artificial intelligence, design, and ethics intersect to create a new forefront in technology. Learn how ethics and AI technology are changing how designers create the user experience with big data and user input.
How to Use Long Tail Keywords for Higher Search Engine Rankings
The rise of long tail keywords is changing how users search for information. Learn how voice search and Google are changing how we use long tail keywords to achieve higher search engine rankings. Get insider tips and tools on using long tail keywords here.
How Voice Search Affects SEO and Content Marketing
Whether you use Amazon Alexa, Google Home, Apple Siri, or Microsoft Cortana, voice search is changing the way we use the web. Optimize for voice search with new search qualities, persona relationships, and SEO optimization to fit with voice search requirements. Learn how here.
8 Ways to Improve Your Digital Strategy in 2018
Check out our top 8 insights for a strong digital strategy in 2018 by crafting concrete goals, with flexibility and changing market trends in mind. Learn how to maximize your digital goals here.
Scaling for Success: Nonprofit Hire Our Heroes Helps with Veteran Employment
Washington DC-based nonprofit Hire Our Heroes is growing. Learn how we are scaling their WordPress website to help veterans find successful employment.
The Best Tools to Improve Website Analytics
Learn what the best tools for website analytics are and how to use them effectively to increase conversions, site traffic, and SEO rankings.
Top Tips for a Successful Website Redesign Process
We break down top insider tips and tricks for a successful website redesign with clear stakeholder goals, process insights, project timelines, and more. Kristin Culverwell, Director of Publishing and Digital Operations at AAPA, gives us some great insights to make the process as smooth and successful as possible.