Blog

How to Get the Most From Salesforce Integrations

How to Get the Most From Salesforce Integrations

Lisette Alvarez July 18, 2017

Are you leveraging Salesforce to best support your company? Salesforce's CRM, cloud products, and app integrations can handle customer relationships by focusing on sales, marketing and support processes. Learn how experts customize user experience, management, and analytics with the Salesforce CRM.

The Importance of Drafting Wireframes

The Importance of Drafting Wireframes

Brittany Estes July 17, 2017

Wireframes, simply put, are vital steps in the user interface design processes. They help design and strategy teams visualize and anticipate content while organizing overall site structure. They are also a great way to begin developing meaningful interface solutions.

7 Reasons Why Drupal is Great for Content-Heavy Websites

7 Reasons Why Drupal is Great for Content-Heavy Websites

Ab Emam July 10, 2017

While the battle between Drupal and WordPress is guaranteed to be a longstanding one, the benefits of choosing Drupal for content-heavy websites are undeniable. With immense flexibility, a huge open source community involvement, massive database accommodation capabilities, and impressive security measures, Drupal is the powerful choice for your content-based website.

The Importance of Stakeholder Buy-In

The Importance of Stakeholder Buy-In

Kristina Lakeway July 7, 2017

High level stakeholders provide valuable strategic objectives for overall project direction. When working on a marketing or technology initiative, engaging higher-up members of the organization can be more valuable than simply meeting the aims of the engagement. In order to guarantee success on all levels, garner stakeholder involvement and participation as early as possible to […]

Why Your Marketing Team Should Lead Your Website Redesign

Why Your Marketing Team Should Lead Your Website Redesign

Lisette Alvarez July 6, 2017

The state of the market has changed for website redesign, development, and maintenance. Companies initially relied on their internal IT teams to control and update their website. In the past, our web development team expected client stakeholders to be Chief Technology Officers (CTOs) who would focus on the technological capabilities and needs for their organization’s […]

Why Drupal is No Longer the Preferred CMS for Medium-to-Large Organizations

Why Drupal is No Longer the Preferred CMS for Medium-to-Large Organizations

Ab Emam July 3, 2017

Drupal has been a reputable content management system since the early 2000’s. The original purpose was to provide users new ways of exploring website development; it has also been dubbed the “community publishing system” and prides itself on collaborative development. Of course, Drupal is a powerhouse in offering multiple functionalities such as wikis, blogs, and […]

Why Associations and Nonprofits are Redesigning Their Websites

Why Associations and Nonprofits are Redesigning Their Websites

Lisette Alvarez June 28, 2017

Our digital strategy team has noticed a new pattern of challenges and needs from associations and nonprofits seeking website redesigns. Organizations are going through a transition period where their members or readers are demanding more value, especially if users are part of a paid membership. Most organizations have gone through a redesign 3-4 years ago. […]

The Pros and Cons of Infinite Scroll

The Pros and Cons of Infinite Scroll

Brittany Estes June 27, 2017

Infinite scroll is a highly popular–if not divisive–design choice. Choosing whether or not to utilize infinite scroll can impact user experience, lead generation, and much more. Infinite scrolling is a technique which prevents the browser scroll bar from reaching the bottom of the page. Instead, the content is extended as the user scrolls further down […]

How To Create a Successful Online Resource Center

How To Create a Successful Online Resource Center

Lisette Alvarez June 22, 2017

First of all, what is a resource center? What can be considered a “resource”? For many of our clients and others in their industries, a resource center is a centralized hub for content created by their organization, usually for use by their target audiences. Our team has increasingly seen resource centers as pain points for […]

WordPress Security Tips for the Nontechnical Web Manager

WordPress Security Tips for the Nontechnical Web Manager

Ab Emam June 14, 2017

WordPress Security Tips for The Content Manager Whether you are a non-profit, corporation, small business or large, an online presence is key to your success.  Your website serves as the primary gateway for new business and maintaining relationships.  It is your virtual office where your current and future clients can learn more about your mission […]

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