Insights

Thoughts, leadership, and useful updates.

Stakeholder buy-in to process
Brittany Estes - July 7, 2017

The Importance of Stakeholder Buy-In

High level stakeholders provide valuable strategic objectives for overall project direction. When working on a marketing or technology initiative, engaging higher-up members of the organization can be more valuable than simply meeting…

Marketers should lead your website redesign
Lisette Alvarez - July 6, 2017

Why Your Marketing Team Should Lead Your Website Redesign

The state of the market has changed for website redesign, development, and maintenance. Companies initially relied on their internal IT teams to control and update their website. In the past, our web…

Redesigning for associations and nonprofits
Lisette Alvarez - June 28, 2017

Why Associations and Nonprofits are Redesigning Their Websites

Our digital strategy team has noticed a new pattern of challenges and needs from associations and nonprofits seeking website redesigns. Organizations are going through a transition period where their members or readers…

To scroll or not to scroll
Brittany Estes - June 27, 2017

The Pros and Cons of Infinite Scroll

Infinite scroll is a highly popular–if not divisive–design choice. Choosing whether or not to utilize infinite scroll can impact user experience, lead generation, and much more. Infinite scrolling is a technique which…

The value of resource centers
Lisette Alvarez - June 22, 2017

How To Create a Successful Online Resource Center

First of all, what is a resource center? What can be considered a “resource”? For many of our clients and others in their industries, a resource center is a centralized hub for…

SpaceNews
Ab Emam - June 14, 2017

WordPress Security Tips for the Nontechnical Web Manager

WordPress Security Tips for The Content Manager Whether you are a non-profit, corporation, small business or large, an online presence is key to your success.  Your website serves as the primary gateway…

Google Analytics
Ab Emam - June 9, 2017

How To Use The Google Analytics Plugin With WordPress

Google Analytics gives you the data to skyrocket your websites traffic by helping webmasters figure out if they’re meeting their traffic goals. We show you how to quickly and easily use the…