When planning a new website or redesign, one of the earliest and most important questions is how pricing will work. Should you choose a fixed cost model for predictability, or a time and materials model for flexibility? The pricing structure you choose influences not just your budget, but your entire project approach: collaboration style, timeline,…
Your website’s color scheme plays a part in more than just attractiveness. Choosing the right colors will effect your brand identity, click rate, conversion and more! Take a look at our suggested themes and how to pick colors in relation to color theory!
When it’s time to launch or redesign your website, one question almost always comes up: Should we handle this in-house, or partner with a professional web design agency? While modern website builders and pre-made templates make it easier than ever to get online, creating a site that truly supports your business goals requires more than…
Every website evolves over time. Pages get added, campaigns launch, products change, and before long, your content library can become crowded and inconsistent. A content audit helps you take a step back — to see what’s working, what’s outdated, and where new opportunities lie. A content audit is a structured review of all the pages,…
WDG’s designers and developers are experts in design systems. They are fundamental to our web process and central to collaboration between our designers and developers. We implement them on every web engagement, regardless of size. And while the breadth and depth may vary between projects, our commitment to incorporating design systems into our design and…
Creating exceptional user experiences starts long before a website or product goes live. It begins with research, ideation, and iteration—all powered by the tools designers use every day. The best UX design tools make that process faster, more collaborative, and more precise. They help teams understand users, translate insights into interfaces, and validate ideas with…
As web design becomes central to digital strategy, businesses face a crucial decision: should they build an internal design team or partner with an external agency? The choice between in-house design and agency collaboration affects everything from creative output and efficiency to brand consistency and long-term ROI. An in-house designer offers dedicated focus and alignment…
Behind every successful website is research. Web design research lays the groundwork for sites that look good, function smoothly, and meet both user needs and business goals. Rather than relying on assumptions or guesswork, research ensures design decisions are guided by data, insights, and evidence. In this article, we’ll explore why web design research matters,…
When people visit a website, they expect to find what they need without confusion or frustration. Information architecture (IA) is what makes that possible. In UX design, IA refers to how content, features, and navigation are structured to help users understand where they are, what they can do, and how to move through a digital…
A website is often the first interaction someone has with your brand, and that first impression matters. Website user experience (UX) refers to how people feel when navigating your site, whether it’s intuitive, frustrating, enjoyable, or confusing. Strong UX design ensures visitors can accomplish their goals quickly and easily, leaving them more likely to engage…
Landing pages are one of the most powerful tools in digital marketing. They serve as focused entry points where visitors are encouraged to take a specific action, whether that’s signing up for a newsletter, downloading a resource, or making a purchase. Unlike a homepage, a landing page strips away distractions and zeroes in on conversions.…
Designing and developing a website isn’t just about making something that looks good – it’s about creating a digital experience that performs well, reflects your brand, and meets user needs. To get there, you need a thoughtful, strategic process. At WDG, we guide clients through a structured design and development approach that brings clarity, creativity,…
The right tools are essential for modern web design. From streamlining workflows to sparking creativity, today’s web design tools help professionals deliver high-quality results faster than ever. Whether you’re a solo designer or part of a large creative team, the software you use shapes the way projects come together. This article highlights the best web…
Responsive design is no longer optional; it’s the standard for modern websites. A responsive site adapts layouts, images, and navigation fluidly to fit any device, whether it’s a phone, tablet, or desktop monitor. Done well, it ensures users can navigate easily, content remains accessible, and performance stays fast across all platforms. In this guide, we’ll…
Grids are the backbone of web design. They provide a framework that helps designers organize content, establish hierarchy, and maintain consistency across different screen sizes. While grid systems originated in print design, today they are essential to web design, where responsive layouts and usability are top priorities. In this article, we’ll explore grid systems in…
The Aspen Institute website, redesigned by WDG, has been honored with multiple W3 Awards for excellence in digital design and strategy.
Mobile usability is no longer optional—it’s expected. But when it comes to designing websites that perform across devices, there’s more than one way to build. Two common approaches are mobile-first design and responsive design. At a glance, both aim to deliver great user experiences on mobile, desktop, and everything in between. But the way they…
Your website is one of your most valuable business tools—it’s where customers form first impressions, explore your offerings, and decide whether to engage. Choosing the right web design company can make the difference between a high-performing site that grows your business and one that falls short of expectations. But with hundreds of agencies offering similar…
A great website is more than just a polished design—it’s a carefully planned digital experience that supports your business goals and serves your users well. Whether you’re building a new website or redesigning an old one, understanding key design considerations early can save time, reduce costs, and prevent missteps down the road. From user experience…
In today’s digital-first world, social media plays a central role in how people discover, evaluate, and connect with brands. Whether you’re a startup building recognition or an established business looking to reinforce your identity, social media offers a cost-effective, high-impact way to amplify your site’s message and build trust with your audience. But growing brand…