Having a great-looking website is only the beginning. If you want it to drive results, people have to find it—and getting consistent, high-quality traffic takes more than a few social posts or blog entries. Whether you’re launching a new site or trying to revive a slow one, growing your audience requires a smart, scalable strategy…
Web design is full of misconceptions. Some come from outdated practices, others from oversimplified advice, and many persist simply because they sound logical on the surface. The problem is that these myths can hold back a website’s performance, frustrate users, and waste valuable resources. In this article, we’ll debunk the most common web design myths,…
Content doesn’t just happen. Behind every high-performing website is a thoughtful plan that guides what gets created, when it’s published, and why it matters. If you’re looking to bring more structure to your content efforts—or just need a place to start—you’re in the right spot. Let’s explore how to create a content strategy that actually…
An association’s website is no longer just a digital business card–it’s the central hub for everything from member engagement and event registration to advocacy efforts and educational resources. In 2025, a well-executed association website design plays a vital role in building community, increasing visibility, and driving action. Successful association websites don’t just look good–they function…
Website Accessibility Meaning Accessibility is about building a site that is usable for everyone by removing accessibility barriers. The World Wide Web Consortium (W3C) defines accessibility as the practice of making a website available to all people, no matter their hardware, software, web browsers, network infrastructure, native language, culture, geographical location, or physical or mental…
Nonprofit websites have a unique mission: to inspire action, build trust, and communicate impact—all in a few clicks. The best nonprofit websites do more than look good. They guide visitors toward meaningful engagement, from donating and volunteering to learning more about a cause. In this blog, we’ll explore examples of nonprofit websites that strike the…
Design plays a critical role in how a website functions, performs, and connects with users. It’s not just about visual appeal—it’s about creating an experience that supports your goals and drives engagement. Understanding the different types of web design can help you choose the right approach for your website. In this guide, we’ll walk through…
Your website is often the first handshake your brand extends to potential customers. In fact, 94% of a visitor’s first impression is tied directly to design. That means every visual element, interaction, and layout decision has the power to influence how users perceive your business and whether they convert. In this blog, we’ll explore what…
Great web design goes beyond how a site looks. It shapes how users interact, find information, and take action. When design and development work together from the start, the result is a site that performs well, adapts easily, and reflects the goals of the brand it represents. In this blog, we’ll explore the core elements…
If eyes are the window to the soul, your website is the window to your organization’s soul. A modern, easy-to-use, professionally designed website is not only beautiful to look at, but it helps you open the door to a bigger, more active, and more engaged audience. For a non-profit organization, a more engaged audience helps…
A website redesign is a huge endeavor that is extremely important to get right because of the important role it plays in your marketing and branding efforts. Whether you are considering a website redesign for a new product launch, brand overhaul or simply to increase traffic, a good place to start is by looking at…
Hi *|FNAME|* It started with a simple idea—develop web technology that could pull existing data to personalize messages. When a business had great data management skills, this worked wonders. When they didn’t, things would turn out a little less than perfect to say the least. But the effect of successful personalization was so profound that…
How A Great Website Can Help Mission-Driven Nonprofits Engage With Key Stakeholders Today more than ever, mission-driven nonprofits need to compete for hearts, minds and dollars of the general public. This means presenting a public image via their website that elicits emotions, draws in potential supporters and engages your key stakeholders. Tell a compelling story…
Drupal 7—the popular web content management system that powers many top-rated websites—is ending. The Drupal Association planned to pull the plug in 2020, but the timing of the COVID pandemic pushed out the deadline. Drupal 7 end-of-life is now scheduled for November 21, 2023. Jumping Two Drupal Versions It’s a tall order. You’ve been…
Digital transformation is more than just a buzzword. For almost two years now, organizations have had to rapidly adjust to a digital-first economy and a remote workforce. This meant modifying operations in order to accommodate changing needs, and accelerating long-term projects, to name just a few. But the organizational triage triggered by the pandemic is…
Your website should say it all–promoting your products, services, membership benefits, and/or advocating for a cause–in a way that attracts your target market and answers any questions they may have. But that often isn’t the case. Maybe your brand messaging could be better conveyed, or maybe your target audience, or the industry itself, has changed.…
A recent third-party analyst from Clutch research interviewed Boardsource’s director of digital & marketing. BoardSource is a Washington DC based nonprofit dedicated to serving boards of directors and CEOs; they work to improve nonprofit leadership. Please describe your role. I was the former Digital Director responsible for all digital campaigns including the digital transformation of…
A third-party research analyst personally interviewed our client over the phone. Below is an edited transcript for your review. BACKGROUND Please describe your business and your role/position within the organization. I was the vice president of product development for a cyber security monitoring startup. Our platform and products are a SaaS (Software as a Service)…
In 2020, website design consists of more than color and typography choices for a page or two — the design phase now has more to do with critical thinking than color theory.
I’m not quite sure what the hex code for Kristina Lakeway’s hair would be. #ff7354? #ff7854? Either way, it’s discernibly some shade of orange-red, which trite or not, speaks to a certain fiery passion she brings to her design work and everything else she does. She’s a veteran here at WDG — getting her start…