Design

Design systems transcend aesthetics as they’re an opportunity for your team to cultivate a living brand identity.

Evolving with the trends. This year WDG made some changes. We did some self-reflection and worked tirelessly to complete a project of our own. We refreshed our brand and are in the process of redesigning our own website. As we emphasize to all of our clients, improvements to technology and changes in trends are constant.…

Redesigning your site can be the perfect way to stay competitive in today’s market. However, working with a web design agency can help to guarantee your brand presence. In an area like Washington D.C., selecting an agency that will best suit your needs is essential. Finding the best agency can be an overwhelming task, but…

A high-profile site with an amazing mission behind it is any web developers dream! But like anything worth doing, it requires a drive to cultivate and careful preparation to make sure we deliver the quality of site that USIP deserves. 

We break down top insider tips and tricks for a successful website redesign with clear stakeholder goals, process insights, project timelines, and more. Kristin Culverwell, Director of Publishing and Digital Operations at AAPA, gives us some great insights to make the process as smooth and successful as possible.

Our digital strategy team has noticed a new pattern of challenges and needs from associations and nonprofits seeking website redesigns. Organizations are going through a transition period where their members or readers are demanding more value, especially if users are part of a paid membership. Most organizations have gone through a redesign 3-4 years ago.…

First of all, what is a resource center? What can be considered a “resource”? For many of our clients and others in their industries, a resource center is a centralized hub for content created by their organization, usually for use by their target audiences. Our team has increasingly seen resource centers as pain points for…

WDG is honored to be a part of GC3’s efforts to end cervical cancer by sharing our digital strategy, visual design, Wordpress expertise, and content creation services.

The Phillips Collection mobile strategy The Phillips Collection, America’s “first museum of modern art”, came to WDG in search of a user-centric solution for their visitors both online and in person. The collection features modern and contemporary art and promotes innovation, engagement, scholarship, public participation and creative collaboration of artists. Drupal and WordPress Versatility With…

WDG’s extensive work with nonprofits in the D.C. area gives us a unique understanding of how their sites can–and should–drive donations and gain support. Check out our expert insights into 5 of the best sites in the metro area.

There are many great benefits of implementing your website with custom WordPress Templates. They are customizable, easy to implement, affordable, and much more. Read on to learn more and see if this option is right for you.

As mobile browsing, social media and unique CSS and javascript features effect User Interface and website design, “the scroll” is in and “above the fold” is out.

When building websites, complex interactions, planning, testing, and iterating are crucial for great user experiences. Methods that go into building websites and mobile apps also have valuable parallels in video games that every developer can learn from.

Video games and websites can seem like potentially scary undertakings for the untrained user. But that doesn’t mean you need to oversimplify or over-explain your interface to ensure user understanding. Trust Your Users to Understand the Mission A parallel between video games and websites is how users get started—tutorials in video games, onboarding in the…

Before the advent of responsive web design, games were being designed to multitudes of screen sizes and varying platforms. If you bought a video game today, the core experience is 100% preserved whether you’re using a 22” monitor or a 65” mega-television. True, there’s a better visual experience with a better screen. But the same…

Data visualization is one of the most powerful tools in modern digital design—when it’s done well. Effective visualizations can help users grasp complex information quickly, spot trends, and make informed decisions. But if the user experience is ignored, even the most technically accurate visuals can fall flat. UX in data visualization is about making data…

Like with any career field, you only get better by learning new things. At WDG, attending workshops and conferences is a huge part of what we as designers, developers, strategists, and marketers do. After all, staying on top of recent industry trends is essential. Whether you’re a creative or a techie, I’ve listed some of…

When talking about speculative work, or spec work, this analogy from Creative Pro comes to mind: “Spec work is like playing roulette with your work, gambling that your time and effort will win you the gig and therefore pay off.” As the practice of doing work without a guarantee of payment, spec work is a…

This March, WDG’s creative and technical experts were invited to give a talk about our user experience and redesign processes. When the United States Patent and Trademark Office—the agency responsible for granting patents and registering trademarks—saw the great work we had done for the Folger Shakespeare Library, they reached out immediately asking if WDG could give a UX…

So, What are Illustrations? Basically, illustrations are depictions of an artist’s imagination. But why, precisely, are illustrations central to the the wonderful world of web design? What’s the point of spending those hours crafting a thoughtful visual? When it comes down to it, illustrations—and other media, in general—are essential for conveying messages on the web.…