Insights

Education

WDG employees in a meeting
Natalie Brown - October 12, 2018

Why You Should Be Using Multivariate Testing

Is Testing Strategic? WDG provides our clients with a process that constructs effective websites. We focus on the fundamental elements of strategy, design, and development when building a site. We must utilize…

Tracy Pacana - July 30, 2018

Why KPIs are Necessary for Your Website

Using KPIs Setting KPIs (Key Performance Indicators) to determine what has been accomplished and what is yet to be achieved, will positively increase conversion rates. Through KPIs, user experience and UI must…

Natalie Brown & Tracy Pacana - July 25, 2018

Learning from Discovery – Shark Week

Shark Week Every year the Discovery Channel hosts one of the most exciting TV events of the year: Shark Week. Millions of people watch the show, whether it be for the exhilarating…

Natalie Brown & Tracy Pacana - July 12, 2018

What is GDPR? (General Data Protection Regulation)

GDPR (General Data Protection Regulation) Wondering what all of those pop-ups are asking you to accept a website’s privacy policy update? The General Data Protection Regulation (GDPR) has sent companies scrambling over…

Tracy Pacana - July 9, 2018

WDG attends AIRMedia Podcast Conference

AIRMedia Podcast Conference Podcasts have been gaining popularity lately like scrunchies did in the early ‘90’s . If you are not working on podcasts, you are falling behind the digital curve. One…

maxim leyzerovich refresh dc
Brittany Estes - February 27, 2018

WDG Hosts Refresh DC Talk About “The UI of AI”

Maxim Leyzerovich and Refresh DC partnered with WDG to explore how artificial intelligence, design, and ethics intersect to create a new forefront in technology. Learn how ethics and AI technology are changing…

Amazon Alexa
Brittany Estes - January 22, 2018

How Voice Search Affects SEO and Content Marketing

Whether you use Amazon Alexa, Google Home, Apple Siri, or Microsoft Cortana, voice search is changing the way we use the web. Optimize for voice search with new search qualities, persona relationships,…