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Why You Should Be Using Multivariate Testing

Natalie Brown October 12, 2018

Is Testing Strategic? WDG provides our clients with a process that constructs effective websites. We focus on the fundamental elements of strategy, design, and development when building a site. We must utilize the strategy phase effectively. Not only do we use strategy at the beginning of the process but in the end as well. Testing […]

Why KPIs are Necessary for Your Website

Tracy Pacana July 30, 2018

Using KPIs Setting KPIs (Key Performance Indicators) to determine what has been accomplished and what is yet to be achieved, will positively increase conversion rates. Through KPIs, user experience and UI must be evaluated. Measuring your website’s success is critical to the process of development and design. Indicators help to measure the effectiveness of a […]

Learning from Discovery – Shark Week

Natalie Brown July 25, 2018

Shark Week Every year the Discovery Channel hosts one of the most exciting TV events of the year: Shark Week. Millions of people watch the show, whether it be for the exhilarating action shots or informational narrative; nobody wants to miss Shark Week. A lot can be learned specifically when looking at the Shark Week […]

What is GDPR? (General Data Protection Regulation)

Natalie Brown July 12, 2018

GDPR (General Data Protection Regulation) Wondering what all of those pop-ups are asking you to accept a website’s privacy policy update? The General Data Protection Regulation (GDPR) has sent companies scrambling over the past two years, especially the last two months. Created in 2016 and effective on May 25th, 2018, GDPR is affecting every one […]

WDG attends AIRMedia Podcast Conference

Tracy Pacana July 9, 2018

AIRMedia Podcast Conference Podcasts have been gaining popularity lately like scrunchies did in the early ‘90’s . If you are not working on podcasts, you are falling behind the digital curve. One of WDG’s Digital Strategists, Lisette Alvarez, attended a podcast event in Brooklyn, New York, this past week.  AIRMedia (Association of Independents in Radio) […]

maxim leyzerovich refresh dc

WDG Hosts Refresh DC Talk About “The UI of AI”

Brittany Estes February 27, 2018

Maxim Leyzerovich and Refresh DC partnered with WDG to explore how artificial intelligence, design, and ethics intersect to create a new forefront in technology. Learn how ethics and AI technology are changing how designers create the user experience with big data and user input.

Amazon Alexa

How Voice Search Affects SEO and Content Marketing

Brittany Estes January 22, 2018

Whether you use Amazon Alexa, Google Home, Apple Siri, or Microsoft Cortana, voice search is changing the way we use the web. Optimize for voice search with new search qualities, persona relationships, and SEO optimization to fit with voice search requirements. Learn how here.

From Playboy to Partner: WDG Hosts AIGA DC Design Week

Brittany Estes November 3, 2017

Learn how to build longterm client relationships that last with WDG's best AIGA DC Design Week tips, relationship strategies, web design ideas, and more.

section 508 compliance

508 Compliance: Making Websites Accessible for People with Disabilities

Homiera Fields September 11, 2017

508 compliance and best practices for all website users should be met with key areas of accessibility for website development in mind.

rfp response agency team strategy

The Top Challenges of an RFP Response for Digital Agencies

Ab Emam August 4, 2017

When deciding to respond to an RFP as a digital agency, use our expert evaluation criteria to identify and mitigate common challenges.

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