Insights

Education

Calvin and Hobbes
Andrew Amundson - April 19, 2019

What is Content Strategy and Why you Need It

Agencies like to talk about the happy overlap of business/client objectives and audience/user needs -- this is accomplished through content strategy.

Lucy from Peanuts
Andrew Amundson - April 10, 2019

How to Write a Better RFP

The RFP (Request for Proposal) process is broken, and no one wants to put forth any effort to remedy it.

Andrew Amundson - March 14, 2019

Do You Want to Build a Website?

What's the most difficult thing you can think of? Brain surgery half-asleep? Explaining blockchain to a Kindergartner (or vice versa) ? How about redesigning your website?

Andrew Amundson - January 28, 2019

Pillar of Success: Topic Clusters

Clutch Cluster Why do you want a topic cluster? Why did you want a cellular telephone in 1983?  Why did you want the internet in 1995? Why did you want to join…

Andrew Amundson - January 22, 2019

Login and Download WordPress 5.1 Beta 2: It’s Here

It’s Finally Dropped No, not the new Childish Gambino album — WordPress 5.1 Beta 2. WordPress has always been the CMS for-the-people, the one that even tech neophytes like me can operate (this…

WDG employees in a meeting
Natalie Brown - October 12, 2018

Why You Should Be Using Multivariate Testing

Is Testing Strategic? WDG provides our clients with a process that constructs effective websites. We focus on the fundamental elements of strategy, design, and development when building a site. We must utilize…

Tracy Pacana - July 30, 2018

Why KPIs are Necessary for Your Website

Using KPIs Setting KPIs (Key Performance Indicators) to determine what has been accomplished and what is yet to be achieved, will positively increase conversion rates. Through KPIs, user experience and UI must…