Blog

Using KPIs Setting KPIs (Key Performance Indicators) to determine what has been accomplished and what is yet to be achieved, will positively increase conversion rates. Through KPIs, user experience and UI must be evaluated. Measuring your website’s success is critical to the process of development and design. Indicators help to measure the effectiveness of a […]

Shark Week Every year the Discovery Channel hosts one of the most exciting TV events of the year: Shark Week. Millions of people watch the show, whether it be for the exhilarating action shots or informational narrative; nobody wants to miss Shark Week. A lot can be learned specifically when looking at the Shark Week […]

GDPR (General Data Protection Regulation) Wondering what all of those pop-ups are asking you to accept a website’s privacy policy update? The General Data Protection Regulation (GDPR) has sent companies scrambling over the past two years, especially the last two months. Created in 2016 and effective on May 25th, 2018, GDPR is affecting every one […]

AIRMedia Podcast Conference Podcasts have been gaining popularity lately like scrunchies did in the early ‘90’s . If you are not working on podcasts, you are falling behind the digital curve. One of WDG’s Digital Strategists, Lisette Alvarez, attended a podcast event in Brooklyn, New York, this past week.  AIRMedia (Association of Independents in Radio) […]

Maxim Leyzerovich and Refresh DC partnered with WDG to explore how artificial intelligence, design, and ethics intersect to create a new forefront in technology. Learn how ethics and AI technology are changing how designers create the user experience with big data and user input.

Whether you use Amazon Alexa, Google Home, Apple Siri, or Microsoft Cortana, voice search is changing the way we use the web. Optimize for voice search with new search qualities, persona relationships, and SEO optimization to fit with voice search requirements. Learn how here.

Learn how to build longterm client relationships that last with WDG's best AIGA DC Design Week tips, relationship strategies, web design ideas, and more.

508 compliance and best practices for all website users should be met with key areas of accessibility for website development in mind.

When deciding to respond to an RFP as a digital agency, use our expert evaluation criteria to identify and mitigate common challenges.

Whether Drupal, WordPress, or another choice, choosing the right content management system (CMS) can be easy with top tips from an expert digital marketing agency.