Content Strategy: Why Don’t You Have It?
You'll always have content. And everyone needs a strategy. It's time you introduced them to each other.
Insights
Content
What is Content Strategy and Why you Need It
Agencies like to talk about the happy overlap of business/client objectives and audience/user needs -- this is accomplished through content strategy.
Pillar of Success: Topic Clusters
Clutch Cluster Why do you want a topic cluster? Why did you want a cellular telephone in 1983? Why did you want the internet in 1995? Why did you want to join…
The Real Value of Content: One’s Voice
Content First? Content first. Content is King. Content, content, content. We in the digital world have heard these maxims so often they’ve lost meaning — the irony being that despite the ‘content…
Content Governance: A Sound Content Strategy
Content with Your Content? What is content? It’s one of many bandied-about tech buzzwords, like thought leadership, pillar page, influencer, robust, granular, et al. Content is simply what fills out a web…
Content Creation for Accessibility and SEO
Small details can make all the difference, especially when it comes to content entry. As simple as it may seem, there are a lot of factors that can impact the effectiveness of…
Creating Strategic Content for a Successful Redesign
Evolving with the trends. This year WDG made some changes. We did some self-reflection and worked tirelessly to complete a project of our own. We refreshed our brand and are in the…
Choosing the Best Web Design Agency
Redesigning your site can be the perfect way to stay competitive in today’s market. However, working with a web design agency can help to guarantee your brand presence. In an area like…
How to Use Long Tail Keywords for Higher Search Engine Rankings
The rise of long tail keywords is changing how users search for information. Learn how voice search and Google are changing how we use long tail keywords to achieve higher search engine…
How Voice Search Affects SEO and Content Marketing
Whether you use Amazon Alexa, Google Home, Apple Siri, or Microsoft Cortana, voice search is changing the way we use the web. Optimize for voice search with new search qualities, persona relationships,…