Insights

Content

Calvin and Hobbes
Andrew Amundson - April 19, 2019

What is Content Strategy and Why you Need It

Agencies like to talk about the happy overlap of business/client objectives and audience/user needs -- this is accomplished through content strategy.

Andrew Amundson - January 28, 2019

Pillar of Success: Topic Clusters

Clutch Cluster Why do you want a topic cluster? Why did you want a cellular telephone in 1983?  Why did you want the internet in 1995? Why did you want to join…

Content first will help inform decision decisions.
Andrew Amundson - January 25, 2019

The Real Value of Content: One’s Voice

Content First? Content first. Content is King. Content, content, content. We in the digital world have heard these maxims so often they’ve lost meaning — the irony being that despite the ‘content…

Andrew Amundson - January 16, 2019

Content Governance: A Sound Content Strategy

Content with Your Content? What is content? It’s one of many bandied-about tech buzzwords, like thought leadership, pillar page, influencer, robust, granular, et al. Content is simply what fills out a web…

Natalie Brown - January 15, 2019

Content Creation for Accessibility and SEO

Small details can make all the difference, especially when it comes to content entry. As simple as it may seem, there are a lot of factors that can impact the effectiveness of…

Natalie Brown - November 9, 2018

Creating Strategic Content for a Successful Redesign

Evolving with the trends. This year WDG made some changes. We did some self-reflection and worked tirelessly to complete a project of our own. We refreshed our brand and are in the…

Natalie Brown & Tracy Pacana - July 2, 2018

Choosing the Best Web Design Agency

Redesigning your site can be the perfect way to stay competitive in today’s market. However, working with a web design agency can help to guarantee your brand presence. In an area like…

Amazon Alexa
Brittany Estes - January 22, 2018

How Voice Search Affects SEO and Content Marketing

Whether you use Amazon Alexa, Google Home, Apple Siri, or Microsoft Cortana, voice search is changing the way we use the web. Optimize for voice search with new search qualities, persona relationships,…