WDG Launch: PraescientAnalytics.com

By Scott Stasio, Special Projects Officer at Praescient Analytics

The days of basic HTML websites hosted on GeoCites are long behind us (although some relics still do exist online). It is easy to forget how basic the web browsing experience was only a few years ago; streaming video was unthinkable, social media was just getting started, and waiting several minutes for a page to load was commonplace. The advent of broadband and sophisticated coding languages like HTML5 and Javascript have indelibly improved the experience of interacting with web pages. Internet users have come to expect a high-degree of competency and dynamism from the sites they visit; this is an expectation no organization that wishes to have a presence online can safely ignore.

The leadership and several key team members at the Alexandria-based software integration firm, Praescient Analytics, recognized the need to serve this savvy audience and commissioned a website update. Praescient’s staff members searched high and low, ultimately contacting The Web Development Group (WDG), another Alexandria company, and inquired about a redesign. There were several important goals to be achieved with this project: implement an intuitive navigation for users, better leverage Praescient’s deep library of intellectual property to include demo videos and blog posts, and back it all up with an easy-to-use but powerful content management system. After the initial discovery meetings, the fuse was lit, WordPress was deemed to be the best platform for Praescient’s needs, and the redesign got started.

Throughout the process, WDG worked with Praescient’s team to bring the new site into the world. From thinking through ephemeral design concepts to drilling down on some tricky custom source code, the two organizations collaborated to successfully execute on a shared vision. The end result is a modern web experience that truly reflects the success of a rapidly growing young company. Now Praescient Analytics can proudly point clients, candidates, and interested readers to a site rich with interesting content delivered in a beautiful user experience.

Praescient Analytics is a Veteran-Owned Small Business (VOSB) based in Alexandria, VA. Founded by a group of former intelligence analysts, software engineers, and entrepreneurs, their aim is to revolutionize how the world understands information by empowering their customers with the latest analytic tools and methodologies.

WDG is a rapidly growing creative web agency and specializes in UX/UI design as well as custom WordPress development. Voted as one of Alexandria’s best Small Businesses, WDG’s team, comprised of passionate talent, focuses on providing superior custom solutions to meet their clients’ needs and goals for the web.

Join Praescient in the wonderful world of the modern web and get in touch with WDG if your organization needs to step up its online game.

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