Insights

Information Architecture

5 Ways to Create Click-Worthy Copy image
Brittany Estes - January 18, 2017

5 Ways to Create Click-Worthy Copy

How do you create copy and content for your website that converts views to clicks? Check out our top five tips for writing conversion-driven copy, every time.

The Battle Between Content Strategy and SEO
Lisette Alvarez - April 26, 2016

The Battle Between Content Strategy and SEO

What does the tug-of-war between content strategy and SEO mean for you? Your website needs both in order to succeed. We'll help you break down the battle between the two to find…

Facebook Instant Articles
Homiera Fields - May 15, 2015

What Facebook’s Instant Articles Teaches Us About UX

Facebook just released a new feature for its mobile app. The feature, Instant Articles, hosts publication content on Facebook’s mobile app news feed to improve the experience of users who usually wait long periods…

How to Start a Successful Content Audit
Homiera Fields - May 4, 2015

How to Start a Successful Content Audit

Whether you’re diving into information architecture or recommending how clients can better consolidate different elements on a page, a content audit is a guaranteed method of lining all your content pieces in…