Agency this, agency that. There are so many different types of “agencies” out there—it can be difficult to decide which one is right for you. To give you a helping hand, we’ve compiled a list of different kinds of creative agencies to give you the inside scoop on what each one does, and whether or not they are right for you.
What Agencies Have in Common
You need an objective angle on your business
Your business does not exist within a vacuum, but sometimes it takes an outside, objective perspective to best understand that. Combining their industry expertise to your business, the particular agency will then create a custom-tailored vision that represents exactly who your business is to the rest of the world.
You have an idea, but are not sure how to transform it
Sometimes, you will have a stellar idea for your brand, but do not have a way to communicate it. Whether you want to broadcast a commercial, produce new logos, or build a new website, agencies are in the business of crafting visual solutions.
You don’t have time to commit to internal campaigns
Not everyone has time to spend on building an advertising, graphic, or web design campaign. And if you want an effective campaign, you want a team who not only knows what they are doing, but can symbolize your brand in the best way possible.
Which Agency is Right for You?
The Advertising Agency
Advertising agencies are comprised of a whole range of team players—from copywriters to art directors to media consultants—whose one job is to devise stellar ad campaigns for your business. Not to be confused with a marketing company, ad agencies are in the business of transforming your marketing plans into concrete consumer-targeted strategies.
Examples of stand-out ad agencies:
The Graphic Design Agency
A graphic design agency is similar to an advertising agency in that they take a client’s vision and transform it. But instead of television commercials, a graphic agency transforms the idea into a visual, artistic creation. Think of brand packaging, signage, and logos—all use a mixture of color, photography, illustration, and shape to visually communicate a company’s brand identity.
Examples of stand-out graphic design agencies:
The Web Agency
At a web agency, like WDG, designers and developers are responsible for creating and modifying all elements within a website: graphics, content, performance, user experience…All of these things fall under the web agency umbrella. Unlike ad and graphic design agencies, website users have a less linear experience with the actual site. This means that designers and developers must account for user actions as they jump across multiple points of the screen.
If you’re in need of a refreshed and functional website, you are in the right place. WDG’s designers and developers are experts at building effective websites that will help you obtain all your business goals and reach your users in intuitive ways. Contact us today to learn more!