United States Institute of Peace

Driving the vision for a world without violent conflict.
T

he United States Institute for Peace is an independent, nonpartisan, federally-funded organization which works to prevent, mitigate, and resolve violent conflict around the world. USIP engages directly in conflict zones and provides analysis, education, and resources to those working for peace.

Project Mission

USIP required strategy, design, and tools to expand their digital reach and effectively share crucial peacebuilding resources.

What We Did

WDG worked with USIP to create a comprehensive content strategy, a design for user engagement, and powerful information architecture.

Building Peace Through Meaningful Connections

WDG’s strategy team focused on incorporating USIP’s mission and goals through research and discovery. WDG’s strategy team interviewed key stakeholders and conducted a survey of over eighty staff from the different USIP centers in order to better understand the varied target audiences and departmental goals. Our team utilized those insights as we roadmapped content onto a site map.

Our team also provided USIP with comprehensive research compilations, industry-specific best practices, and a blog governance plan.

Easy Access to Resources

In order to organize and present USIP’s content strategically and effectively, WDG developed sitemaps and taxonomies to allow users to interact easily and efficiently with USIP content types. Due to the special nature of USIP’s content types, WDG wireframed each to have a distinctive look and feel tailored to the content. Glanceable content was crucial for user engagement. Our strategy balanced content for foreign policy professionals as well as peacebuilding practitioners in the field.

Creating Space for Peacebuilding to Thrive

Our design team also implemented the updated USIP’s color scheme into the new design. USIP has a remarkable building on the National Mall; our designers wished to incorporate the same vibrant, airy, open feel which would complement both USIP’s physical and digital presence. Additionally, WDG design team worked with USIP to create custom issue area and flag icons, maps, and templates which seamlessly guide the user to target destinations.

Powerful Tools for Admins and Audiences

Preventing, mitigating, and resolving violent conflict requires concentrated effort and active engagement. USIP asked WDG to create a digital presence which would encourage user interaction. Our developers integrated modules such as Google Analytics, Salesforce Marketing Cloud (Web Collect), and Disqus, which would handle everything from USIP’s events analytics to their blog comment section. Additionally, WDG integrated AddThis to highlight USIP’s active social media presence.

One of the main complaints of USIP’s older site was the search function. All users should be able to quickly access necessary resources. Our team implemented Google tag manager as well as Apache Solr, Acquia Search, and a custom Search API to create a user-friendly search experience.

A Platform That Inspires and Engages

Our strategy team developed a roadmap to allow USIP’s web visitors to find what they need quickly and effectively. Our information architecture team organized USIP’s content to be more intuitive and user-centric. WDG’s design team created a visual structure which appeals to users and accurately represents USIP’s mission. Lastly, our developers built a powerful, integrated platform which adapts to USIP’s current and future needs.

USIP plays a key role in inspiring national and international audiences to build a world without violent conflict. WDG built a platform which would assist USIP in its goal to accomplish its crucial mission and broaden its worldwide impact.

WDG is proud to work with many organizations making the world a better place.

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American Red Cross

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