American Red Cross

Digital Solutions for Disaster Relief

Along with saving lives, the American Red Cross provides a vital flow of online donations and on-location training for communities facing disaster and people in duress. And to help mobilize their efforts, all you need is a phone. Our partnership with the iconic nonprofit led us to create an immersive Disaster Relief Dashboard that audiences can access anywhere.

This responsive platform streamlined their UX with customizable profiles, unfettered resource access, and featured Social highlights. The dashboard connects more volunteers with Red Cross opportunities so that your charity can find a home — and it’s closer than you think.

Challenge

Design an adaptive site that catered unique experiences across a full spectrum of devices including mobile, tablet and desktop.

Solution

Direct our efforts towards simplifying user interactions and limiting the number of clicks needed to complete a task.

Results

An aggregated platform for a growing mobile audience that highlights the American Red Cross’ breadth of relief services.

A Custom, Curated Experience In the Palm of Your Hands

Disaster Relief

This responsive platform enables volunteers and victims quick, easy access to resources for real-time assistance.

User Profile

Each user has the capacity to create their own profile, allowing for a customized dashboard featuring classes, donations, volunteering, et al.

Resources

With access to customization at their fingertips, this interface adapts to everyone’s emergencies and needs.

A First Aid Platform that’s Second to None

The dashboard includes a custom-built geo-pin element that incorporates American Red Cross’ API with Google Maps, calling audiences to action or aiding them in finding disaster relief with emergency response vehicles, shelters, and response sites in close proximity. These search results are filtered by the type of disaster along with an interface that gives notifications for approaching natural disasters to help ensure everyone’s safety.

Our platform and API was built and designed to aggregate up-to-the-moment disaster updates from Twitter, Facebook, Instagram and YouTube — all showcased to the public on Red Cross’ centralized dashboard. This curated content from their Social accounts is then culled into WordPress, giving the American Red Cross team more editorial control.