Helping Storage Operators Do More

Storable

A redesign for better business operations.

  • UNIFIED MARKETING INTEGRATION THRU NEW WEBSITE
  • MULTIPLE BRANDED COMPONENTS FOR USE
  • 1 New Branded Flexible Website Framework

Storable.com is a fully-integrated suite to help warehouse operators run a better business. The company offers facility management software, websites and marketing, tenant insurance, and payment processing tools. Our goal at WDG was to help design a simple, interactive, and engaging user experience.

A ‘website first’ brand refresh roll-out.

CHALLENGE

Build a new lead generating website incorporating a comprehensive rebrand of three unique companies while consolidating into one primary web experience.

SOLUTION

Through research and the strategy brief, WDG consolidated the information architecture, delivered interactive wireframes, and a design system that aligned content from the unique companies merged into one. The end result is a digital platform that increases lead generation while empowering it’s customers to be more efficient, and meet demands with innovative storage software and tools.

RESULTS

The new Storable.com website launched promoting a unique product suite to support and inform customers while capturing new and more qualified leads through their marketing automation integration.

User Experience: Presenting a seamless site

The new Storable website now shares the combined efforts of multiple companies to deliver best-in-class innovations of the self-storage industry in a seamless site.

The user experience clearly communicates products, services, and resources.

The Process: Site map, digital style guide implemented

Working with the Storable marketing team, WDG architected a site map and a digital style guide to help integrate multiple company resources into one experience.

Through navigation menus and stylescapes, a cohesive website was designed showcasing the Storable.com Platform to provide a suite of tools to help business owners more efficiently and effectively.

The Results: The Details

The final transformation included:

  • Discovery
  • Digital Strategy
  • Leadership Workshops
  • Consolidation of multiple websites into one
  • Information architecture
  • Modern and clear user experience
  • WordPress implementation
  • Integration
  • Content migration

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