Good Food Done Digitally
Good Food Institute
A Global Food Presence:
Another true digital transformation with WordPress Gutenberg
- UNIFIED MARKETING INTEGRATION THRU NEW WEBSITE
- MULTIPLE BRANDED COMPONENTS FOR USE
- 1 New Branded Flexible Website Framework
The Good Food Institute (GFI) is a global non-profit organization working to develop plant and cell-based meat, dairy, and egg products for a more sustainable and secure food system that is better for the planet, people, and animals. With a 5 year anniversary in February 2021, GFI partnered with WDG for a full digital transformation.
The final transformation highlights the clear and clean designs, depth and diversity of its members, and the adaptable identity that has been developed. The digital presence is now powered by WordPress Gutenberg with a design system that provides GFI the flexibility they need as they continue to grow exponentially.
A ‘website first’ brand refresh roll-out.
CHALLENGE
Revamp basic site structure and collaborate for rebranding
SOLUTION
Through a detailed strategic discovery and a revitalized content strategy, a new site was launched to be a digital hub for sharing solutions, knowledge, and resources freely. There are more resources to help inform the community and initiate new partnerships.
RESULTS
The new WordPress Gutenberg powered website launched, celebrating 5 years of hard work and a look to the future with a user friendly and visually appealing site for many years to come.
User Experience: Content Strategy & UX Workshops to deliver a revitalized digital strategy
The new Good Food Institute website now shares the mission, vision, purpose, and values through clean design, easy navigation, and well organized content.
With our digital strategy, the new website can now showcase GFI’s resources and allow the brand to continue to grow and evolve. Visitors can clearly find what they need on the website -i.e. policy and research information, Science information behind reimagining meat production, and the new blog.
With our C-level vision workshops and digital strategy the new Good Food Institute website now visually represents the institute, its global presence, and its impact.
The Process: Discovery, Strategy, IA, UX and Gutenberg WordPress implementation
Working with the Good Food Institute leadership team, we recommended and designed a digital experience that showcased a deep-hued, diverse color palette that pays homage to nature. We shared a strategic brief on content and user experience that focused on technology and visual appeal. The design is focused and sharp to help remove distractions and be universally accessible and understood, whether on mobile or desktop.
To extend the life of the website, we designed and developed a flexible design system that considered all current and future design elements allowing GFI’s marketing team to launch landing pages, custom sections, and conversion based mini-sites quickly.
The Results: The Details
The final Transformation included:
- Updated Information Architecture
- Content Strategy
- Migration to WordPress Gutenberg
- Content reorganization
- Content migration
- Responsive best practices used to develop mobile experience
- Improve the in-site search experience with WordPress premium plugins
- Integration
- Assist in rebranding – visual appeal and designs
- A design system
- WCAG 2.1 AA accessibility
