Expect the Extraordinary
Multistate
MultiState
Brand Refresh
MultiState is a full-service state and local government relations company that makes exceeding clients’ expectations the norm. Our collaborative website redesign with them focused on designing effective layouts that highlighted their team and our creative choices were inspired by a people-first mentality throughout.
Early on, we conducted an illuminating brand attributes exercise that unearthed the true exceptional identity of MultiState in their field. Equipped with these insights, our designers created an extensive set of branding guidelines to provide direction for the refresh.
Branding
Logos and Beyond
Their logotype is a subtly sophisticated serif that’s simplified to show a fresh take on typography. Their logo evokes a column with an approachable, modern feel — complete with the foundational plinth to represent the steadfast reliability of MultiState.
Their primary core color palette features navy, gold and pink with the secondary colors being bronze, pale blue, and grey blue gradient. The fonts feature the elegance of the Freight Display Pro and the easy legibility of Public Sans. All graphs, pie charts, and infographics implement their brand style guide accurately and impactfully.
Content Strategy
The Right Way to Write
Our strategists advised the MultiState team regarding content planning, starting with macro considerations as identifying the purpose, audience and tone of their priority pages. We detailed SEO tactics, including keyword research, URL structure, meta descriptions, and impacting headers.
We provided an overview of writing for web best practices along with post-publication assessments so that MultiState could regularly assess the quality and effectiveness of their content.
Partnership
Template for Success
The new MultiState.us is a sparkling testament to the creative, custom approach and forward-thinking expertise that elevates MultiState past their competition, ensuring that their clients’ interests will always be taken care of.
Along with the deliverable of their website, our design style guide and content strategy brief we provided gives the MultiState team the guidelines and autonomy for any future digital publishing.