Mastering the Arts of Statecraft
The Institute of World Politics
The Institute of World Politics
IWP
The Institute of World Politics is a premiere D.C. graduate school specializing in international policy and statecraft. Students of IWP are given the opportunity to study with scholar-practitioners and the Institute’s graduates steadily find careers in fields ranging from Homeland Security to Cyber Intelligence.
WDG partnered with IWP to ensure that their digital presence was just as world-caliber as their curriculum and alumni.
Challenges
Migrating a decade’s worth of content from a legacy system and strengthening IWP’s brand to reach a bigger audience.
Solution
A changeover to a WordPress CMS, fresh design, and a high level of content strategy.
Results
An optimal website just as elite as the institution it represents, featuring more engaging content to broaden IWP’s appeal.
480% Increase in Page Speed
Strategy
Prioritizing Content
Implementing a higher level of content strategy, we created an outline for 15 of IWP’s priority pages complete with proto-content, headers and SEO recommendations. This strategic guidance around content-creation was provided in tandem with IA that assured all content types could be accommodated.
Along with a thorough content migration, our developers optimized the front-end, implemented flexible layouts and upgraded IWP to a WordPress CMS.
Design
Artful Direction
Our design team created an inviting website for prospective students that illustrated IWP’s international presence with a seamless aesthetic that blended the gravitas of statecraft visuals with a welcoming higher education look.
IWP’s user experience is optimized for mobile, ensuring that featured academic resources such as the Cyber Intelligence Initiative are always easily accessible.
Partnership
Workshops Work
WDG’s partnership with IWP was enriched by our workshops we conducted with them, including Voice and Tone and Writing for Web. The top graduate school graciously allowed our team to be the educators, as we provided them with mini-deliverables, an educational toolkit, and a clearer grasp of IWP’s messaging.
The Institute of World Politics is a not-so-hidden gem of D.C. academia, one whose new glittering site should attract the next generation of international leaders.
