The Institute of World Politics is a premiere D.C. graduate school specializing in international policy and statecraft. Students of IWP are given the opportunity to study with scholar-practitioners and the Institute’s graduates steadily find careers in fields ranging from Homeland Security to Cyber Intelligence.

WDG partnered with IWP to ensure that their digital presence was just as world-caliber as their curriculum and alumni.

Challenges

Migrating a decade's worth of content from a legacy system and strengthening IWP's brand to reach a bigger audience.

Solution

A changeover to a WordPress CMS, fresh design, and a high level of content strategy.

Results

An optimal website just as elite as the institution it represents, featuring more engaging content to broaden IWP's appeal.

480% Increase in Page Speed

Design

Artful Direction

Our design team created an inviting website for prospective students that illustrated IWP’s international presence with a seamless aesthetic that blended the gravitas of statecraft visuals with a welcoming higher education look.

IWP’s user experience is optimized for mobile, ensuring that featured academic resources such as the Cyber Intelligence Initiative are always easily accessible.

 

 

 

WDG’s partnership with IWP was enriched by our workshops we conducted with them, including Voice and Tone and Writing for Web.¬†The top graduate school graciously allowed¬†our team to be the educators, as we provided them with mini-deliverables, an educational toolkit, and a clearer grasp of IWP’s messaging.

The Institute of World Politics is a not-so-hidden gem of D.C. academia, one whose new glittering site should attract the next generation of international leaders.

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