FSF has shifted from an individual-benefit focused organization to a foundation that supports the overall promotion of safety within the aviation industry at large. In order to position the website appropriately, a content curation and aggregation system was built to offer notable industry content as well as content sourced via their editorial staff. This ‘one-stop-shop’ approach to the subject allowed the website to anchor the interest of a new generation of aviation safety enthusiasts.
Flight Safety Foundation
light Safety Foundation (FSF) is the premier independent, international non-profit flight safety organization which serves to protect everyone who enjoys the aviation industry. FSF’s membership includes more than 1,000 organizations and individuals in 150 countries, including major airlines. FSF’s research and advocacy is vital to the safety and integrity of the aviation industry.
Project MissionFlight Safety Foundation’s relationship with The Web Development Group began with planning a global digital strategy for the Global Safety Information Project (GSIP) which was authored by the FAA and facilitated by FSF.
What We DidWDG positioned FSF to succeed as they engage members and provide crucial thought leadership. This project exemplifies the need for any industry to create and execute a comprehensive digital strategy; from federated search to email marketing.
An “Airy” Design and Flexible Layout
Our team explored the desired brand concept: a light and airy feel, in order to promote a positive outlook of the aviation industry. In addition to executing a intuitive navigation layout, we also considered custom components. The footer, for example, was highly customized with key accessible pages sharing space with graphics.
Responsive design was also considered throughout the process. FSF wanted to engage users on all devices whether a user is on a desktop at work or browsing on their mobile phone on the go. The FSF site is enjoyable and easy to navigate no matter what device is used.
Developing a Successful Website
As part of the website redesign, WDG was tasked with specific development requests.
Multiple Brand Incorporation
Fostering Global Engagement
FSF communicated to WDG their interest in strengthening engagement with their organization and content. The multiple platforms for engagement that FSF already had in place were: events, webinars, social media, email, and their magazine.
Our digital marketing team provided assistance with a number of things: creating an easy, user-friendly event and webinar registration process; creating event microsites that were utilized to promote major conferences and programs, as well as highlight sponsors, schedules, and advertisement; and creating email marketing campaigns that would engage with FSF’s underused email lists, and notify users of upcoming news and events.