FSF shifted from an individual-benefit focused organization to a foundation that supports the overall promotion of safety within the aviation industry at large as part of a rebranding effort. In order to position the website appropriately with the new brand focus, a content curation and aggregation system was built to offer notable industry content as well as content sourced via their editorial staff. This ‘one-stop-shop’ approach to the subject allowed the website to anchor the interest of a new generation of aviation safety enthusiasts.
Flight Safety Foundation
light Safety Foundation (FSF) is the premier independent, international nonprofit flight safety organization which serves to protect everyone who enjoys the aviation industry. FSF’s membership includes more than 1,000 organizations and individuals in 150 countries, including major airlines. FSF’s research and advocacy is vital to the safety and integrity of the aviation industry.
Project MissionWDG partnered with FSF to design a global digital strategy for the Global Safety Information Project (GSIP), which was authored by the FAA and facilitated by FSF. For flexibility and ease of administration, we powered FSF's site redesign with WordPress CMS.
What We DidWDG positioned FSF to better engage members and provide crucial thought leadership through an improved information architecture and site design. To improve industry leadership, WDG created and executed a comprehensive digital strategy which included Swiftype federated search, Salesforce Integrations, and inbound marketing efforts.
An “Airy” Design and Flexible Layout
Our team explored the desired brand concept, which required a light and airy feel, in order to promote a positive outlook of the aviation industry. In addition to executing a intuitive navigation layout, we also considered custom components. The footer, for example, was highly customized with key accessible pages sharing space with graphics.
Responsive design was also considered throughout the process. FSF wanted to engage users on all devices, whether using a desktop at work or browsing a mobile phone on the go. The FSF site is enjoyable and easy to navigate no matter what device is used.
Developing a Successful Website
As part of the website redesign, WDG was tasked with specific development requests.
Multiple Brand Incorporation
Fostering Global Engagement
FSF sought to strengthen engagement with their organization and content. The multiple platforms for engagement that FSF already had in place included events, webinars, social media, email, and their magazine. Our digital marketing team created an easy, user-friendly event and webinar registration process. We also created event microsites that were utilized to promote major conferences and programs, as well as highlight sponsors, schedules, and advertisement. WDG also implemented email marketing campaigns that would engage with FSF’s underused email lists and notify users of upcoming news and events.