Council for Opportunity in Education
Advocates for equitable access to education.
Resources for Action
Nonprofit on a mission to expand educational opportunities
Through strategic collaborations, the Council for Opportunity in Education (COE) works to strengthen quality, opportunity and access to education for all American students — the next generation of global leaders. WDG is proud to be one of those collaboration partners.
When COE needed to build a website that engages 21st century audiences, WDG stepped up to help reimagine their digital presence.
Challenge
Empower storytelling to reposition partnerships based on need, passion, community and transformation to meet and exceed support, donor and access goals.
Solution
Dynamic design supporting strategic user journeys to connect students and educators with key resources and establish thought leadership and credibility for potential donors.
Results
Contextualized resources streamline donor actions and member participation with an enhanced desktop and mobile user experience.
The Next Generation
Raising up global leaders
The Council for Opportunity in Education has an impactful legacy and 40+ years of results for students to back it up.
WDG transitioned the COE site to WordPress and transformed it into a central online hub with visually exciting elements that shine a spotlight on their professionalism and connection to the students they serve.
With a brand story at the core of the new experience, the site is now a community resource that equips audiences of all ages and backgrounds with everything they need to take action.
The Framework
WDG strategically revamped IA and a visual brand that established aesthetic direction and a framework for other digital platforms.
Priority pages were revitalized by asking “Who is this for?” and “What are we saying?” and each page uses stats, facts, process documents and calls-to-action to tell a cohesive story.
Flexible online campaign landing pages are tools for COE to promote and plan marketing and public relations initiatives, advocacy efforts and important events.
User Experience
WordPress resources for admins, members, and donors
Answers to key questions helped contextualize the donor journey on their site. An understanding of the roles and levels of participation from COE donors and community members led to a framework that’s so much more than a one-size-fits-all solution:
Admin UX manage content vs. manage members
Member UX Transactions login, renewal, event registration, etc.
Donor UX Transactions one-time, recurring, etc.
Advocacy Platform
In conversation with Congress
A professional and authoritative new direction rallied excitement around testimonials and stories from former students living the promise of a brighter future.
WDG brought forward lessons learned from its history of working with government institutions to emphasize the impact that the COE community has on legislative action related to its mission.
Laser-focused content strategy with deep SEO research empowers COE to make their students’ voices heard.
Mobile Mission
Getting on the move
When donors want to give — make it easy! When people want to get engaged, spread the word, share a story — make it easy!
A mobile experience that matches the excellence of a desktop design makes it possible to navigate COE’s resources easier than ever before.
By developing an experience that adapts to all devices, the platform that donors, alumni and college access professionals rely on to partner, give and engage is dramatically increased in size.
Working Together
When you succeed, we succeed
The challenges that every client faces inspire us to evolve and deliver the best possible website redesign that brings our clients to higher and higher levels of engagement.
The work required to develop a dynamic new experience for COE inspired an opportunity to update WDG internal processes that streamlined documentation and brought teams more in sync with each other as the project progressed through to technical delivery.
Doing what it takes to deliver results is the reason why clients like COE stay connected with us after launch and trust us for continued support while they explore all the possibilities opened up by a whole new direction.
Through strategic collaborations, the Council for Opportunity in Education works to strengthen quality, opportunity and access to education for all American students — the next generation of global leaders. WDG is proud to be one of those collaboration partners.