The American Diabetes Association is a nonprofit that funds research to manage, cure and prevent diabetes. The ADA seeks to educate the public about diabetes and to help those affected by it.

WDG partnered with the ADA to provide a custom-built test that is used to analyze the level of risk for diabetes a user may face. The user is guided through a test and then provided with custom results and resources.

Challenge

Create a platform that allows the user to quickly determine their level of risk for Type 2 Diabetes.

Solution

Designed a quiz that guides the user promptly through each screen and provides customized results.

Results

Improved UX led to increased users, resource utilization and member sign-ups.

intuitive user interface influencing user behavior

Challenge

Analyzing User Risk.

This project was focused around providing users with a method to explore Type 2 diabetes. WDG built a platform for the American Diabetes Association, that tests users and provides customized results. The test was built to be extremely user-friendly and efficient.

Those that are high risk are given information about how to proceed and prevent diabetes. Those who are low risk are given information on how to keep them from becoming high risk.

Preparing for development.

The Type 2 diabetes testing project was very fast paced for WDG. We outsourced the development process and solely focused on design for this project. ADA had their own set of developers so WDG provided them with a comprehensive style guide.

WDG designers created a bold design to improve legibility. Between large fonts, bright colors and simplistic imagery, viewers of all abilities can easily maneuver the test. Our designers created custom iconography to compliment the aesthetic and imagery of the site.

Responsive design to optimize user engagement.

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