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Once your website is up and running, there is still a lot of work for you to do. Successful redesigns don’t just end with deployment. For your new website to truly be your best marketing asset, there are a few things you should consider even after launch.
To put your best online foot forward, I’m highlighting 4 things that should always be on your website launch checklist. Have questions? Be sure to tweet us!
Have You…Monitored Success Measures?
To make the most out of your website, you must first set clear, attainable goals and establish success measures. Without these measures, you won’t know if your website is actually working for you or just collecting dust. Once you have established these goals, it’s time to review and monitor your findings. For example, we used Google Analytics to track the growth of the Alexandria, VA-based organization, Alexandria Small Business Development Center. Understanding how your new website compares to your old website is important for your business strategy.
- Check out WDG’s Favorite Analytics Tools as a further guide for maintaining momentum after a site launch.
Have You…Reached Out for Support and Maintenance?
In every new website launch, there are bound to be some knots to untangle. The key here is to have a trustworthy company on hand to help with all your support and maintenance needs. At WDG, we offer different support packages that can be used for maintenance, help desk, or additional design and development services. Our goal is to work with you so that all your post website launch needs are met and your website functions exactly how it should!
Have You…Researched Ways to Keep Content Fresh?
Creating engaging and relevant content should be a huge part of your website launch strategy. People assume that once their website is launched, all the heavy-duty work is done. But that’s not the case. When it comes to a website, blog, or social media account, the kind of content you produce has a huge impact on your audience’s experience. Need some help? Take a look below for some more helpful blog posts on content development, or contact us to work with your expert content strategists.
Have You…Continued Your Marketing Efforts?
Most people are so focused on getting their website developed they forget about the post-launch and marketing phase all together! Have you considered diving into email marketing or SEO optimization? Is your team actively promoting your website on social media or with email signatures? There are many small things you and your team can do that will have large impacts on the success of your website. A few months ago, we wrote about the importance of email marketing campaigns. Feeling up to the challenge? Learn more about email marketing below.
- 9 Tips for Conquering Your Email Marketing Campaign
- Improve Digital Strategy with Email Append Services
Interested in getting in touch with our Washington, DC web design company? We want to work with you every step of the way to ensure your website is the best it can be.
Stop by our Old Town Alexandria design and development firm or contact us!