Modernizing a World-Class Veterinary School Online

Penn Vet

The Challenge

Outdated Systems Limiting a Leading Institution

Penn Vet is one of the world’s top veterinary schools, but their Sitecore platform was outdated, inflexible, and difficult for staff to manage. The digital fragmented navigation and lack of scalable microsite functionality made it challenging for the School to serve diverse audiences.

WDG’s Approach

Designing for Flexibility and Growth

WDG migrated Penn Vet to a modern WordPress platform with a modular design system. We introduced a dynamic microsite content type, empowering the Penn Vet team to spin up program or event-specific sites within the main environment. Navigation was then restructured to reflect both school-wide and hospital-specific content, while a block-based homepage was implemented for quick, high-impact updates.

The Solution

A Unified Digital Gateway to the World

The new site offers a cohesive, user-friendly, and scalable system, giving Penn Vet’s team the capabilities to manage complex content needs and microsites launches without developer intervention. With intuitive navigation, modular layouts, and improved accessibility, the platform is built to grow alongside Penn Vet’s mission and research initiatives.

Highlights at a glANCE

  • Complex migration from Sitecore to WordPress with a scalable, modular design system
  • Dynamic microsite functionality for self-managed sub-sites
  • Navigation optimized for multi-audience needs
  • Boosted site performance and accessibility

UPENN Partnership

A Digital Ecosystem Built for Connection

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