WDG’s strategy team worked to meet NAR’s goals with a strong emphasis on research, discovery, user testing, and taxonomies. We worked with NAR’s UX team, other vendors, and RHT for research and user testing to better target their varied audiences with a user-centric information architecture. We also built on their team’s insights by maintaining parallel synchronicity with NAR’s experts throughout the strategy and design processes.
s the authoritative association for realtors, NAR provides members and users access to their exclusive institutes, societies, and councils. They are thought leaders in all aspects of the residential and commercial real estate industries, acting as the trusted industry resource for the realtor community.
Project MissionNAR's original goal was to bolster their position as a valuable and prominent resource for realtors. NAR partnered with WDG to help guide users more seamlessly through the depth and breadth of their authoritative content collection.
What We DidWDG designed key pages on realtor.org to provide NAR a powerful platform designed to elevate their digital presence in the realtor space.
Partnering for Strategy Success
Developing Customized Search Capabilities
WDG created a custom search bar to best promote target audience engagement, emphasizing resource allocation through a federated search solution. Within this deliverable, specific search component requirements and multiple rounds of revisions helped created a high-level of detail suited to a premier user experience. To complete the navigation structure, an incredibly robust footer was built with segmented information for members and the general public, as well as sections which introduced all other properties. This area of the footer was global across all properties, while other sections were unique to the properties they were on. Lastly, a flexible section was built to be dependent upon the property the user is on. These specifications challenged WDG designers to determine the location of particular elements, as well as which portions were global versus unique to the property.
A Comprehensive Content Slider Approach
The large body of content that needed to presented on the website created a distinct challenge for WDG designers. The site needed to relay a large amount of content without creating visual clutter. As a solution, we created a three-point slider with multiple manners of displaying content to keep scrolling at a minimum. Strategy also incorporated targeted links within the homepage content to guide users towards available resources and key pages. Design also created a custom scroll within the primary slider that allowed users to open related content within a frame without leaving the page. Essentially, this window permitted users to explore related content without leaving the primary page or overwhelming the user.