Providing nonprofits around the nation the best resources to empower their leadership.
- Robust Swiftype Implementation
- Modular custom design layouts
- Hubspot CRM Integration
BoardSource is a national non-profit organization that works to strengthen the non-profit world and board leadership. BoardSource provides a year-round ‘Board Support Program’ which supports organizations through an affordable and scalable membership model. BoardSource also offers membership programs, a wide range of diagnostic tools, educational programs, resources and solutions, and consulting services.
BoardSource initiated a site redesign project, and contracted The Web Development Group to provide strategy, information architecture, wire-framing design, user experience services and development. The aim of the brand and website redesign would be to increase membership conversions, sales of resources and meet key performance indicators (KPI’s).
Branding and Strategy
The WDG strategy team conducted in-depth research and analytics of industry benchmarks, and created an overall brand aesthetic direction with use of color, imagery and graphics. The design team modernized the color scheme to emphasize sophistication and reputation.
During comparative and competitive analysis, the WDG strategy team updated BoardSource’s use of taxonomies and labeling. Our team created a seamless user experience through tailored navigation structures. Ease of user experience allows audiences to find what they need quickly and efficiently.
Designing for Increased Sales
BoardSources offers numerous resources, guides, white papers and publications for the non-profit community. WDG worked to highlight BoardSource’s products during the redesign. Previously BoardSource’s products suffered from low conversion rates.
The WDG design team was tasked with reimagining resource design and creating appealing e-commerce layout. WDG design team presented a new style and branding guide, as well as a creative plan for implementing future imagery.
Designing for Increased Membership
Along with low product conversion rates BoardSource also wanted WDG to address membership generation. The WDG team designed a dedicated membership block on the site’s new homepage. WDG pulled focus towards member community benefits within the customized membership landing page.
On a dedicated membership page, a table layout was designed to provide a clear and easy user experience, where site visitors could compare different membership options. Through the use of color theory, iconography and a strategic user interface, the WDG design team successfully enhanced the enterprise of BoardSource’s membership plan.
Creating unique home page features
One of the most unique user interface features of this project was the implementation of a slidedeck introduction. Each section is introduced similarly to mobile interface swiping through the use of scrolling. This feature showcased a set of rotating slides, where each slide snaps into location, and then another is revealed shortly in its place.
With traditional sliders, users are able to scroll past the without exploring all featured content. WDG created an innovative slidedeck which prevents scrolling beyond the feature, until all slides have been viewed.
Flexible layout for internal build
Our developers coordinated with the internal development team at BoardSource to implement and create distinctive customized pages. WDG development team customized the internal WordPress editor to offer 20 responsive layout options with customizable styling options. The customized visual editor allows for live editing of features. For example, while editing a button’s color and font the publisher would see an instant representation of their work.
The WDG development team also created a flexible MegaMenu editor. The site’s navigation is multilayered and the menu is very content-heavy. the internal BoardSource team can now edit content within the MegaMenu. The design of the menu was built to be adaptable, offering options with various content areas, where products or events could be displayed right in the dropdown.
WordPress plugins and partners
WDG also concentrated on assimilating WordPress plugins and partner programs. The sites homepage was designed to feature a display of the latest posts from the BoardSource blog. Hubspot, the client’s customer relationship management software was also integrated into WordPress. Now, BoardSource marketing personnel do not have to make blog updates or entries in multiple places.
WDG also implemented the WordPress event calendar plugin to enable the easy maintenance and presentation of the organization’s upcoming events. The site was also launched as a Swiftype partner. Swiftype is a robust customizable search tool that WDG tailored to include such features as search autocomplete.
Looking to meet KPIs and increase conversion of membership, donations or sales? We’re the WordPress and Drupal experts and we’re here to help. Connect with us at [email protected].