Providing nonprofits around the nation the best resources to empower their leadership.
B
oardSource is a national nonprofit organization that supports and strengthens nonprofits worldwide through an
affordable and scalable membership model focused on board leadership. BoardSource offers unique membership
programs, a wide range of diagnostic tools, educational programs, resources and solutions, and consulting
services.
Project Mission
BoardSource sought
to utilize a redesigned site structure and brand aesthetic to increase membership conversions, promote sales of
particular resources, and meet key performance indicators (KPI’s).
What We Did
WDG strategized
BoardSource’s site redesign with an improved information architecture, thorough wireframe designs, and an
incredible user experience.
Strategizing a Powerful User Experience
WDG’s strategy team began by creating comparative and competitive
analysis guidelines that resulted in an updated use of BoardSource’s taxonomy and labeling structures. Our team
created a seamless user experience through tailored navigation structures to enable audiences to quickly and
efficiently locate relevant resources and information.
Showcasing Resource Capabilities
BoardSource offers numerous resources, guides, white papers, and publications
for the nonprofit community. To help increase conversion rates, WDG worked to highlight these products during
the redesign. The WDG design team was tasked with reimagining resource design and creating an appealing
e-commerce layout. By conducting in-depth research and analytics of industry benchmarks, we created an overall
brand guideline with color schemes, imagery, and graphics to emphasize brand reputation.
Designing for Increased Membership
The WDG team designed a dedicated membership block on the site’s new homepage to increase membership
generation. WDG pulled focus towards member community benefits within a customized landing page and a table
layout designed to showcase different membership options. Through the additional use of color theory,
iconography, and a strategic user interface, the WDG design team successfully enhanced the enterprise of
BoardSource’s membership plan.
WDG made web development seem like magic. Traffic has increased 200% since the
launch, and all other metrics are trending up. We would not have chosen any other firm for this!
One of the most unique user interface features of this project was the
implementation of a custom slidedeck introduction. This feature showcased a set of rotating slides, where each
slide snaps into location and then another is revealed shortly in its place. Our innovative slidedeck creation
thus prevents scrolling beyond the feature until all slides have been viewed.
Flexible Layout for Internal Build
Our developers coordinated with the internal team at BoardSource to create and
implement distinctive pages. Utilizing the WordPress editor, we offered BoardSource admins 20 responsive layout
options with customizable styling features, capable of live editing. The WDG development team also created a
flexible MegaMenu editor for the multilayered and content-heavy navigation menu. The adaptable design of the
menu creates options for various content areas, where products or events can be displayed immediately in the
dropdown.
