Leaders in B2B marketing and conversion
A-LIGN
Top-tier SOC-2 Services
New Brand, New Site, New Digital Communications Tool
A-LIGN is the top SOC provider globally and a leader in compliance services. They came to WDG in the midst of a organizational rebrand, looking to better align their brand positioning to the needs of the market.
A-LIGN has specific conversion metrics – from lead generation and downloads to filling out forms. Their new website needed to handle a complex marketing system and provide CMS editors with a seamless (and dare we say delightful) editing experience.
Challenge
Convey new brand expression while retaining SEO rankings, maintaining market presence, and increasing conversions.
Solution
Customer-centric user experience and content strategy plan to allow for growth and expansion.
Results
A thoughtfully designed and flexible WordPress Gutenberg install to allow for quick turnaround on branded marketing pages.
Brand Refresh
New visual language
Together with their marketing and design teams, A-LIGN and WDG partnered to create a beautiful content- and conversion-driven website. Our first task was to convey their revitalized brand—one rooted in collaboration, expertise, integrity, and vision.
Creating a new visual language for A-LIGN’s digital presence was a joint venture between WDG and our client team. Together, we brought forth a new story based on their confident and sophisticated positioning. Customer-focused elements brought this forward-thinking brand to bear while color, typography, and white space sang in harmony to create movement throughout the site.
Showcase Content
Audience-based brand narrative
By promoting content that communicates expertise, explains services, introduces culture & values, and communicates wins, A-LIGN re-centered their audiences, rather than centering themselves. These content tactics allow for both prospective and current customers to convert on all business lines and promote A-LIGN to their investors and partners.
A-LIGN also brought forward key messages that the site must promote, which helped support all content strategy goals. To support these goals, WDG provided the following content services:
- Digital content strategy plan
- Audience specific content tactics
- Priority page outlines
- Content templates to support streamlined copywriting
- Writing for Web 101 training
Streamlined Conversions
User-first digital hub
In the end, WDG and A-LIGN collaborated to create a website geared towards their users with a streamlined, easy-to-use website that encouraged conversions. Rising tides help all boats, and for A-LIGN, promoting user-first content tactics helped them to reach all their business goals.
The final site features sections like:
- Dynamic leadership biographies to highlight expertise
- Resource library to allow users to search and filter to choose content that matters to them
- Expanded services and offerings that clearly explain the value of A-LIGN
- Easy-to-access contact forms to drive conversion