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Why You Should Be Using Multivariate Testing

Natalie Brown October 12, 2018

Is Testing Strategic? WDG provides our clients with a process that constructs effective websites. We focus on the fundamental elements of strategy, design, and development when building a site. We must utilize the strategy phase effectively. Not only do we use strategy at the beginning of the process but in the end as well. Testing […]

The Importance of Improving Your Site’s Conversion Rate

Natalie Brown August 6, 2018

Conversion Rate KPI (Key Performance Indicator) goals help to measure the effectiveness of your sites UX/UI, which you can read more about in our last post. One of these important KPI goals you should be measuring is your conversion rate. A conversion rate is the percentage of users out of the total number of visitors […]

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