Our Process

Keys to shipping a successful product.

This is our Secret sauce.

We enjoy what we do, take great pride in our craft and believe in doing things the right way. We complete every project in a manner that exceeds our clients’ expectations. We strive to meet the business goals and audience needs all while staying within the timeline, budget, and scope.

Our project and account management teams ensure that working with WDG, and just as importantly — navigating third-party vendors and technologies — is a seamless experience. We take a proactive approach to communicating milestones, key decision points, challenges, and flagging potential project risks before they can negatively affect the project.

It is our mission to work closely and collaboratively with our clients to ensure a smooth project flow, as the quality and success of the products we design and build are ultimately what we are judged by.

Web redesign strategy meeting. Discussions around KPI's, goals, and conversions and how WordPress and Drupal can accomplish these goals as the CMS.

Understanding user behavior and how key performance indicators (KPI’s) help measure success are the main objectives of our robust discovery and strategy phase. We study user journeys to influence information architecture, content hierarchy, and conversion funnels.

Our experienced strategy and design teams conduct collaborative content and brand exercises to gain a clear understanding of how content falls between business objectives and audience needs.

Deliverables include

  • Site Audit
  • User Journey Exercises
  • SWOT Analysis
  • Stakeholder Interviews
  • User Surveys
  • Best Practice Reviews
  • Competitive/Comparative Analysis
  • SEO/Keyword Research
  • Preliminary Sitemap
  • ADA Compliance Audit

Strategy Brief

Our strategy briefs distills discovery findings into project goals and objectives, based on the needs of our clients brand, their business, and their audiences.

Organizing content so that it is easy to find an index is imperative for an impactful user experience. Intuitive wayfinding on any digital product is a top priority. We take a close look at past user behavior, current and future desired content structures, along with industry best practices. This enables us to ensure that the content is well organized and easy to find on desktop, tablet, and mobile devices.

Our Information Architecture and UX teams work closely with our clients through iterative refinements of the site-map with the goal to identify content that needs to be migrated, rewritten, nixed, or created.



Wireframes are created by our UX team to establish content patterns and visual content hierarchy from an interface perspective. We take the nature of the content into consideration and brainstorm the most effective ways to display the content to the user.

We consider navigation implications across all devices. We create rapid interactive prototypes to ensure that our interface recommendations meet their goals.

The wire-framing phase of a redesign project is also an ideal time for targeted user-testing. We conduct user tests ourselves or provide prototypes for our clients to conduct A/B, Multivariate, or “Lorem Ipsum” tests.

Once we know that the intended interface is structurally and hierarchically sound and that the wayfinding methods are in place, we are ready to start incorporating visuals and branding assets in the visual design phase.

Meeting our goals outlined in the Strategy Brief is our primary focus through every phase of the project. Our recommendations culminate during the visual design phase. We take the lead to work closely with our clients as we explore the most appropriate path to bring their brand to life.

Everything we design is intended to be an honest representation of the brand that resonates with our clients’ target audiences. Our visual design process eliminates surprises, as we take our clients on an aesthetic exploration to identify possible approaches.

Brand Attributes Exercise

We conduct a workshop with our clients to reveal the values and key attributes associated with the brand. This exercise helps clarify the voice, tone and overall perception of the brand from the audience’s perspective, and vice versa. This exercise provides our design team with parameters for design exploration.

Design Exploration

Our first aesthetic deliverable comes in the form of Style Scapes - a set of aesthetic exploration based on the brand attributes and reflective of key content patterns as identified in the wireframes. Style Scapes allow our design team to explore approaches of typography, color variation, image treatments, and design elements. There is usually a safe option, an alternate option exploring a conceptual approach, and an option that pushes the envelope while remaining on brand and appropriate for the target audiences.

Approved Design Direction

We present our carefully-crafted Style Scapes to our clients and collect feedback about the elements that are resonating, as well as those that are not. This feedback is vital as it is the basis for our design direction. We apply this direction as we flesh out the design comps in preparation for development.

World Cocoa Foundation

WDG relies on a multidisciplinary approach to problem-solving and our senior development team is an essential ingredient in this process. Our developers are onboarded early and provide strategic and technical insight and leadership throughout the project.

WDG developers are active contributors to both the WordPress and Drupal open source communities, are adept at customizing existing plugins to extend their capabilities to match very specific technical requirements, and excel in leveraging third party APIs to create custom functionality.

Technical Leadership

WDG developers perform technical discovery alongside the strategy and design teams to identify technical challenges and opportunities, refine requirements, and manage 3rd party vendors and/or integrations. Together, your technical lead and project manager will ensure that your project goals are top of mind and never obscured by multi-vendor cross-talk.

CMS Implementation

During the development phase, we will install and configure the CMS software and plugins on a development site. We will also build out the sitemap and content model, and customize the admin user interface.

Launch to Development Server

WDG will launch the site to a development environment where it can be reviewed for QA, training, and content entry.

key challenges include

  • Product Road-Mapping
  • CMS Development
  • Front-end Development
  • Search Integration
  • Taxonomy Structures
  • Accessibility Compliance
  • SSO + API Integrations
  • Plugin-Configurations
  • Content Migration
  • Quality Assurance Testing

We take great pride in our craft and believe in doing things the right way. Our goal is to complete every project to exceed our clients’ expectations. This means we strive to meet the business goals and audience needs all while staying on the timeline, budget, and scope.

Our multi-disciplined team will work hand-in-hand to ensure the best possible solutions are brought forward to accomplish our clients’ most challenging digital needs.

key development challenges include

  • Technical Code Review
  • Design Accuracy + Integrity
  • Requirements Review
  • Training + Content Entry
  • Client Quality Acceptance Testing

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