Senior Web Strategists
Our Strategy and Sales teams are looking for experienced, detail-oriented, website strategists who are collaborative, curious, and passionate.
At WDG our strategists are, “here to hear.” The strategist anchors the discovery phase, surfaces data driven insights and positions project directives that focus decision making for subsequent production teams. They become immersed in our client’s world by reading, facilitating discussion and conducting research. They strive to understand business goals and to discern the needs of digital audiences — in order to strategize user centered websites.
The deliverables of the Senior Web Strategist influence the user interface and the content management system as there are implications for content strategy and information architecture. They distill complex business requirements into meaningful next steps, informative diagrams and foundational wireframes. Senior Web Strategists are client-facing and must lead an informed approach for purposeful website-framework design, implementation and evolution.
Senior web strategists investigate emerging trends to confidently advise our clients on proven best practices as well as innovative approaches. They are also expected to influence our approach to sales engagements by contextualizing WDG opportunities within prospective digital transformations.
Strategists at WDG are not responsible for project management or technical scoping.
- Research the industry
- Document heuristic website reviews
- Run and summarize website data
- Review digital marketing tactics
- Conduct competitive / comparative analysis
- Analyze data including Google Analytics
- Surface audience insights
- Lead client workshops and production team working sessions
- Conduct stakeholder interviews
- Discover strategic (website) opportunities
- Draft site maps
- Influence and/or produce wireframes
What we need from you:
- Previous client-facing experience in an agency environment
- Professionally adept in marketing platforms and tools including SEO, SEM, analytics, and comparative analysis
- Background in web technologies
- Excellent verbal, written, and presentation skills
- Familiarity with open-source CMS and e-CRM platforms
- Ambition and curiosity
About WDG: WDG is a DC based digital agency with a fully remote culture. We plan, design, develop, integrate, deploy and maintain enterprise websites with open source technologies. We are a team of ambitious and experienced strategists, designers, developers and project managers. WDG is proud to provide an impactful customer experience that empowers our clients to refer us for their next projects and throughout their careers.
Compensation: This role’s salary will range from $90,000 – $120,000 in addition to company-offered benefits. Actual compensation for this role is dependent on several factors, including but not limited to skill set and experience.
Join us and work with a diverse range of exciting and respectful clientele across various verticals – from mid-size to enterprise digital properties attracting millions of monthly web visits. Our portfolio is top-notch and includes the likes of the American Red Cross, National Fish and Wildlife Foundation, Barnes & Noble, and The University of Pennsylvania, among many others.
Do you see yourself working with us? If so, then send us a friendly note with your resume and samples of strategy deliverables. While you’re not required to share past deliverables with us, please be prepared to walk our team through a strategy brief as a part of the interview process.