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It’s a new year, and a new opportunity to reflect on what we have learned so far. Well, we certainly would know more if we paid attention to our analytics. For some people opening up their Google Analytics dashboard can be painful. WDG sat down with David Fields, an analytics expert, to help you set your new year’s resolution to be fearless and embrace analytics!
We cover all sorts of relevant topics around website analytics, including how to see the forest for the trees. In order to make sense of the patterns in your data, however, there are a few misconceptions that need to be cleared up. David reviews some of the common pitfalls of Google Analytics, including issues with bounce rates, returning users, time on page, and more. Creating a narrative with your analytics is as important as gathering data in the first place. Sometimes you might be surprised at the conclusions you come to. Truth really is stranger than fiction.
We also review trends in data analysis, specifically local to the DC area. David has some insight from his experience working in the Beltway on how certain types of organizations function online and how analytics can help shape and influence how they operate. We get into issues like content creation, content testing, and readability.
Finally, we turn to data privacy. David muses on questions like how might GDPR affect the future of analytics? What would “color” coded privacy nodes on a browser look like? How is being able to hide your data going to impact analytics & marketing in the future?
We discuss all of this and more in the latest episode of The Feedback. Check it out now and subscribe wherever you get your podcasts. WDG Presents: The Feedback is available on Apple Podcasts, Google Play, RadioPublic, Pocketcasts, Podcast Addict, and more!