Web Trends Roundup: October 19 – October 25

Lisette Alvarez
Lisette Alvarez
- 2 min read
How a handful of hackers took down the internet

We’ve rounded up the latest news in web trends for the week of October 19, 2016 – October 25, 2016.



Late October winds bring candy, pumpkin spice, and spooky wails. It also brings updates on the chilling outcome of the massive DDOS attack and news on Instagram’s live video feature. We bring to light questions on the future of adtech and how shifting social features might affect your marketing.


Instagram appears to be testing live video

MEDIA: The Verge

BYLINE: Casey Newton

DATE: 21 October 2016

TOPICS: Instagram, social video, live video

SUMMARY: Live video has become huge on Facebook. Instagram is now testing its own version to cash in. Businesses can use these for real time interaction. Check out the link for other opportunities.

What We Know About Friday’s Massive East Coast Internet Outage

MEDIA: Wired

BYLINE: Lily Hay Newman

DATE: 21 October 2016

TOPICS: DDOS, hacking, cybersecurity

SUMMARY: The DDOS attack on the Dyns Server disrupted a huge amount of addresses. This article describes what we know, and what the vulnerabilities of the Internet of Things means for the future of cybersecurity.

Why non-internet companies are buying into adtech

MEDIA: TechCrunch

BYLINE: Omer Kaplan

DATE: 24 October 2016

TOPICS: Adtech, marketing

SUMMARY: This article covers adtech disruption in enterprise and consumer markets, as well as how to uncover opportunities such as creating strategic approaches to data.



5 Stats from the State of the Connected Customer Report that Will Have You Rethinking the Customer Experience

MEDIA: Salesforce

BYLINE: Emily Stanford

DATE: 25 October 2016

6 Ways to Improve Your Holiday Marketing in October

MEDIA: Salesforce

BYLINE: Heike Young

DATE: 18 October 2016

The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web



DATE: 25 October 2016

Facebook now lets you poll your friends for local recommendations

MEDIA: The Verge

BYLINE: Nick Statt

DATE: 19 October 2016

Google pollutes new Chrome tabs with ‘article suggestions’ – here’s how to disable them

MEDIA: TechCrunch

BYLINE: Devin Coldewey

DATE: 25 October 2016

Adtech isn’t dead, it just has a lot of dead weight

MEDIA: TechCrunch

BYLINE: Justin Choi

DATE: 22 October 2016

Salesforce looks to the future with Einstein artificial intelligence

MEDIA: TechCrunch

BYLINE: Ron Miller

DATE: 20 October 2016

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