Web Trends Roundup: October 12 – October 18

Web Trends Roundup

We’ve rounded up the latest news in web trends for the week of October 12, 2016 – October 18, 2016.

 


ANALYST COMMENT:

Fall is here, but the fall of humanity is not…yet. October has provided a spooky look into the future of AI, automated marketing, and Twitter’s new ownership. Our reporting has also gathered insights into new mobile features with HTC, Twitter, and Facebook as well as a sneak peak into Pixel’s Google Assistant.


TOP STORIES

How Emotion-Detection Technology Will Change Marketing

MEDIA: HubSpot

BYLINE: Tom Shapiro

DATE: 17 October 2016

TOPICS: Emotion-detection, personalization, marketing

 

SUMMARY: Earlier this year, Apple acquired Emotient, an emotion-recognition technology company. Other companies have also begun investing in “emotion AI”. By reading human emotions and then adapting consumer experiences to these emotions in real time, emotion-recognition technology will transform marketing and advertising

 

No one wants to buy Twitter

MEDIA: The Verge

BYLINE: Jacob Kastrenakes

DATE: 14 October 2016

TOPICS:

 

SUMMARY: As multiple companies back out of bidding for the acquisition of Twitter, Twitter finds itself in a bind. This development places even more pressure on Twitter to figure out a way to restart user growth. It’s unclear if livestreaming has helped revenue growth, but this and likely other topics will be brought up at the investor meeting on October 27th.

 

The AI disruption wave

MEDIA: TechCrunch

BYLINE: Rudina Seseri

DATE: 13 October 2016

TOPICS: Artificial intelligence,

 

SUMMARY: This article covers AI disruption in enterprise and consumer markets, as well as how to uncover opportunities such as creating strategic approaches to data. Recommendations include “labeled data” (to develop AI features and drive its performance) and use cases that are either underserved or have a human element.

 

RELEVANT STORIES

HTC brings its virtual reality storefront to mobile

MEDIA: TechCrunch

BYLINE: Lucas Matney

DATE: 17 October 2016

 

SUMMARY: HTC announced a mobile version of its Viveport VR storefront for Android phones. For all of their mobile handset woes, the company is keen to grab the next platform shift by the horns and have the ecosystem and infrastructure in place to become an early powerhouse in the space.

 

Facebook Messenger suggests what to talk about with “Conversation Topics” feature

MEDIA: TechCrunch

BYLINE: Sarah Perez

DATE: 17 October 2016

 

SUMMARY: Facebook has introduced “conversation topics” on Messenger – a feature offering suggestions about what to talk about with friends. These conversation starters reference things your friends have done lately – where they’ve been, or events they plan to attend, for example.

 

Living with Google Assistant

MEDIA: TechCrunch

BYLINE: Darrell Etherington

DATE: 18 October 2016

 

SUMMARY: One person’s review of Google Assistant on Google’s Pixel smartphone, the spiritual successor to Google Now and the sum of the company’s work in AI and machine learning.

 

Twitter tests replacing Moments with a new ‘Explore’ tab on mobile

MEDIA: The Verge

BYLINE: Nick Statt

DATE: 12 October 2016

 

SUMMARY: The Explore tab is said to include both discovery features — such as new accounts to follow — as well as the standard collections of daily Moments.

 

Verizon is now selling unlimited data in 30-minute increments

MEDIA: The Verge

BYLINE: Nick Statt

DATE: 14 October 2016

 

SUMMARY: Verizon has a new unlimited mobile data offering with some significant strings attached. PopData is essentially a pay-as-you-go unlimited option that costs $2 for every 30 minutes or $3 for every 60 minutes.

 

Is the AI apocalypse a tired Hollywood trope, or human destiny?

MEDIA: Digital Trends

BYLINE: Simon Cohen

DATE: 17 October 2016

 

SUMMARY: And now for your dose of existential fear. An article detailing a very Halloween outlook for our future with artificial intelligence.

 

Is Your Camera the New Search Box? How Visual Intelligence is Turning Search Keyword-less

MEDIA: Moz

BYLINE: Purna Virji

DATE: 18 October 2016

 

SUMMARY: In an increasingly visual online space, marketers should look for opportunities to make keywordless search easier. This includes Pinterest and online buying tools like Slyce.  

 

Flipboard looks to boost native ad sales with swipe-friendly Storyboards

MEDIA: TechCrunch

BYLINE: Ingrid Lunden

DATE: 13 October 2016

 

SUMMARY: Flipboard, the mobile and web app that lets you aggregate, discover and read content from around the web in a magazine-style format, is unveiling its latest “native” product to court more advertising (and hence, revenue) on its platform.

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