Web Trends Roundup: October 12 – October 18
We’ve rounded up the latest news in web trends for the week of October 12, 2016 – October 18, 2016.
ANALYST COMMENT:
Fall is here, but the fall of humanity is not…yet. October has provided a spooky look into the future of AI, automated marketing, and Twitter’s new ownership. Our reporting has also gathered insights into new mobile features with HTC, Twitter, and Facebook as well as a sneak peak into Pixel’s Google Assistant.
TOP STORIES
How Emotion-Detection Technology Will Change Marketing
MEDIA: HubSpot
BYLINE: Tom Shapiro
DATE: 17 October 2016
TOPICS: Emotion-detection, personalization, marketing
SUMMARY: Earlier this year, Apple acquired Emotient, an emotion-recognition technology company. Other companies have also begun investing in “emotion AI”. By reading human emotions and then adapting consumer experiences to these emotions in real time, emotion-recognition technology will transform marketing and advertising
MEDIA: The Verge
BYLINE: Jacob Kastrenakes
DATE: 14 October 2016
TOPICS:
SUMMARY: As multiple companies back out of bidding for the acquisition of Twitter, Twitter finds itself in a bind. This development places even more pressure on Twitter to figure out a way to restart user growth. It’s unclear if livestreaming has helped revenue growth, but this and likely other topics will be brought up at the investor meeting on October 27th.
MEDIA: TechCrunch
BYLINE: Rudina Seseri
DATE: 13 October 2016
TOPICS: Artificial intelligence,
SUMMARY: This article covers AI disruption in enterprise and consumer markets, as well as how to uncover opportunities such as creating strategic approaches to data. Recommendations include “labeled data” (to develop AI features and drive its performance) and use cases that are either underserved or have a human element.
RELEVANT STORIES
HTC brings its virtual reality storefront to mobile
MEDIA: TechCrunch
BYLINE: Lucas Matney
DATE: 17 October 2016
SUMMARY: HTC announced a mobile version of its Viveport VR storefront for Android phones. For all of their mobile handset woes, the company is keen to grab the next platform shift by the horns and have the ecosystem and infrastructure in place to become an early powerhouse in the space.
Facebook Messenger suggests what to talk about with “Conversation Topics” feature
MEDIA: TechCrunch
BYLINE: Sarah Perez
DATE: 17 October 2016
SUMMARY: Facebook has introduced “conversation topics” on Messenger – a feature offering suggestions about what to talk about with friends. These conversation starters reference things your friends have done lately – where they’ve been, or events they plan to attend, for example.
MEDIA: TechCrunch
BYLINE: Darrell Etherington
DATE: 18 October 2016
SUMMARY: One person’s review of Google Assistant on Google’s Pixel smartphone, the spiritual successor to Google Now and the sum of the company’s work in AI and machine learning.
Twitter tests replacing Moments with a new ‘Explore’ tab on mobile
MEDIA: The Verge
BYLINE: Nick Statt
DATE: 12 October 2016
SUMMARY: The Explore tab is said to include both discovery features — such as new accounts to follow — as well as the standard collections of daily Moments.
Verizon is now selling unlimited data in 30-minute increments
MEDIA: The Verge
BYLINE: Nick Statt
DATE: 14 October 2016
SUMMARY: Verizon has a new unlimited mobile data offering with some significant strings attached. PopData is essentially a pay-as-you-go unlimited option that costs $2 for every 30 minutes or $3 for every 60 minutes.
Is the AI apocalypse a tired Hollywood trope, or human destiny?
MEDIA: Digital Trends
BYLINE: Simon Cohen
DATE: 17 October 2016
SUMMARY: And now for your dose of existential fear. An article detailing a very Halloween outlook for our future with artificial intelligence.
Is Your Camera the New Search Box? How Visual Intelligence is Turning Search Keyword-less
MEDIA: Moz
BYLINE: Purna Virji
DATE: 18 October 2016
SUMMARY: In an increasingly visual online space, marketers should look for opportunities to make keywordless search easier. This includes Pinterest and online buying tools like Slyce.
Flipboard looks to boost native ad sales with swipe-friendly Storyboards
MEDIA: TechCrunch
BYLINE: Ingrid Lunden
DATE: 13 October 2016
SUMMARY: Flipboard, the mobile and web app that lets you aggregate, discover and read content from around the web in a magazine-style format, is unveiling its latest “native” product to court more advertising (and hence, revenue) on its platform.
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