Web Trends Roundup: July 25 – August 1

We’ve rounded up the latest news in web trends for the week of July 25, 2016 – August 1, 2016.

 

TOP STORIES

The Future of e-Commerce: What if Users Could Skip Your Site?

MEDIA: Moz

BYLINE: Tim Allen

DATE: 25 July 2016

 

SUMMARY: Taking a closer look at arenas like Google Shopping to anticipate future e-Commerce trends. Includes issues such as voice-activated search, conversions, SEO, and the potential future role of webmasters.

 

Haters Gonna Hate: Taylor Swift is Revolutionizing Marketing (No, Really)

MEDIA: Salesforce

BYLINE: Kim Honjo

DATE: 25 July 2016

 

SUMMARY: How Taylor Swift can inform your marketing principles though UnBranding, “a symbol or emblem to a group of people. Instead of having a specific brand point of view”.

 

301 Redirects Rules Change: What You Need to Know for SEO

Media: Moz

Byline: Cyrus Shepard

Date: 1 August 2016

 

SUMMARY: While Google is no longer penalizing 30x redirects through loss of PageRank, it is important to keep in mind that PageRank isn’t always the most important rank signal. This article outlines some of the considerations you should have when considering this change.

 

RELEVANT STORIES

 

Resurrecting Dead Personas

Media: A List Apart

Byline: Meg Dickey-Kurdziolek

Date: 26 July 2016

 

SUMMARY: To recover personas that have become lifeless, here’s how you can iterate on them with periodic research and use them to achieve tangible goals.

 

9 Companies Using Live Website Chat in a Creative Way

MEDIA: Hubspot

BYLINE: Molly Wojcik

DATE: 28 July 2016

 

SUMMARY: Live chat has sometimes been overlooked as a useful marketing tool. This article outlines the ways that certain companies have utilized live chat to reach customers at peak interest for their product.

 

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Media: Marketo

Byline: Mike Stocker

Date: 29 July 2016

 

SUMMARY: Facebook’s new Offline Conversions API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. Here is how marketers can leverage this new tool.

 

The big flip: How Snapchat reoriented video advertising

Media: The Next Web

Byline: Brian Honigman

Date: 29 July 2016

 

SUMMARY: Snapchat managed to overcome vertical video aversion, anticipate design for mobile, and multi-platform integrations.

 

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