Web Trends Roundup: August 3 – August 9
We’ve rounded up the latest news in web trends for the week of August 3, 2016 – August 9, 2016.
ANALYST COMMENT:
Early August has brought renewed interest in social video opportunities. As major social media platforms like Twitter and Instagram have rolled out new social video and story engagements, how should your business react?
TOP STORIES
The Future of Social Video: A Brief Look Into What’s Next [Infographic]
MEDIA: HubSpot
BYLINE: Lindsay Kolowich
DATE: 03 August 2016
TOPICS: Video marketing, social video, disruptive technology
SUMMARY: Forward-looking social video trends that can help inform social media marketing for small to medium businesses.
Your Guide to Not Getting Sued by the International Olympic Committee
MEDIA: ISL
BYLINE: Lauren Zoltick
DATE: 04 August 2016
TOPICS: Olympics, marketing, trademarks
SUMMARY: A clear guide on how your business cannot engage with the Olympics, including retweeting official Olympic Twitter posts on your business Twitter account. Also offers a few tips on how your business can capitalize on Olympic fever.
Why Snapchat is doomed if it doesn’t change soon
MEDIA: The Next Web
BYLINE: Juan Buis
DATE: 08 August 2016
TOPICS: Snapchat, social video, business
SUMMARY: How other social media platforms are taking over Snapchat’s niche, how blocks like Snapcodes bars user discovery, and why Snapchat needs to refocus on their audiences’ needs.
RELEVANT STORIES
Bots: Our New Digital Fishermen
MEDIA: Salesforce
BYLINE: Brandon Reynolds
DATE: 04 August 2016
SUMMARY: A post on uncovering some of the mysteries behind “bots”, and the possibilities of the future of AI.
How to Use Instagram Stories: A Simple Guide for Marketers
MEDIA: HubSpot
BYLINE: Marissa Breton
DATE: 04 August 2016
SUMMARY: A how-to for Instagram Stories, as well as tips for marketers who already have an active Instagram audience.
5 Smart Ways Marketers Can Prepare for Unexpected Changes
MEDIA: HubSpot
BYLINE: Ben Cotton
DATE: 05 August 2016
SUMMARY: Given the fluctuating nature of the global economy, here are a few idea on how to weather multiple storms and industry disruptions. Includes perspectives on testing, lead generation, and value propositions.
Industry Disruption Can Be Fun. We Swear.
MEDIA: Salesforce
BYLINE: John Wookey
DATE: 08 August 2016
SUMMARY: Cartoon depicting some of the kinds of industry disruptions customers are facing.
Twitter Moments creation opens to influencers, brands, and soon, everyone
MEDIA: TechCrunch
BYLINE: Josh Constine
DATE: 09 August 2016
SUMMARY: How Twitter Moments reflects Twitter’s business aims and the push for viral content.
12 sci-fi technologies already changing the way we live
MEDIA: The Next Web
BYLINE: Scott Gerber
DATE: 09 August 2016
SUMMARY: A few technologies we are already familiar with (mobile phones, drones), and a few that aren’t so familiar. Also describes ideas of where these technologies are heading.