Web Trends Roundup: August 10 – August 16
We’ve rounded up the latest news in web trends for the week of August 10, 2016 – August 16, 2016.
ANALYST COMMENT:
As we mentioned last week, social video is the most recent forward-thinking trend in digital marketing. New social video development was most relevant to other social media platforms, but the trend will also affect a number of other industries including search engines, magazines, and higher education.
TOP STORIES
Google’s Hangouts still has a future: as an enterprise communication app
MEDIA: The Verge
BYLINE: Dieter Bohn
DATE: 16 August 2016
TOPICS: Google Hangout, communication services
SUMMARY: With the launch of Google’s video chat app Duo, where does that leave Hangouts? Google is looking at promoting Hangouts as a group conferencing platform, particularly for businesses. They are also looking at deep integrations with other Google platforms like Spreadsheets and Docs.
Brands leap to Instagram Stories, find success
MEDIA: Digital Trends
BYLINE: Harrison Kaminsky
DATE: 13 August 2016
TOPICS: Instagram, social video, social media marketing
SUMMARY: Brands across industries are finding more viewer interactions on their Instagram Stories. Instagram Stories offer a better, more flexible brand experience. Amy Odell, Cosmopolitan.com editor said “Instead of just one perfectly edited image of an ice cream sundae, we posted several Stories from a recent ice cream social held at Cosmopolitan.com headquarters.”
Most companies slow to adopt new business tech even when it can help
MEDIA: Digital Trends
BYLINE: Bruce Brown
DATE: 11 August 2016
TOPICS: Business growth, tech trends, innovation
SUMMARY: “Trends vs. Technologies 2016” report noted a significant disconnect between viable new technologies and business adaptation. One roadblock is the inability to recognize opportunities within the organization, other concerns include “security risks, data governance, and inertia of legacy systems.” Companies also mistrust the hype around some technologies. Simply put, short term cost and risks outweigh the potential benefits of implementing new technologies.
RELEVANT STORIES
How higher education marketing has changed
MEDIA: HubSpot
BYLINE: David Ross
DATE: 16 August 2016
SUMMARY: Stagnating enrollment, student (consumer) empowerment, and digital disruption has encouraged higher education marketers to focus on SEO and inbound marketing.
Snapchat’s $110M acquisition of Vurb could remedy its biggest problems
MEDIA: The Next Web
BYLINE: Bryan Clark
DATE: 16 August 2016
SUMMARY: Snapchat’s acquisition of mobile search and recommendation app Vurb might help its struggle with user experience.
How white papers help you build thought leadership
MEDIA: The Next Web
BYLINE: Victor Ijidola
DATE: 16 August 2016
SUMMARY: “High-value customers are increasingly demanding education and advice as part of sales experience”. An article with tips to create white papers to generate conversions and engage consumers.
The state of local SEO & where to focus now
MEDIA: Moz
BYLINE: Casey Meraz
DATE: 16 August 2016
SUMMARY: The bar for local SEO has been raised. How to utilize data-driven SEO studies and ranking factors.
Google tries to take Some of the hassle out of doing your civic duty
MEDIA: Digital Trends
BYLINE: Lulu Chang
DATE: 16 August 2016
SUMMARY: Google offers a new search feature that will allow users to register for the upcoming presidential election.
#ThrowbackThursday is only the start: Instagram hashtags for every day of the week
MEDIA: Digital Trends
BYLINE: Dallon Adams
DATE: 15 August 2016
SUMMARY: A useful list of popular daily Instagram hashtags.
What’s new in social? Video takes center stage
MEDIA: Marketo
BYLINE: Lisa Marcyes
DATE: 15 August 2016
TOPICS:
SUMMARY: Social media platforms–and others–are hopping on the social video train en masse. An overview on each platform about their social video capabilities and updates.
Facebook adds more control over ads to customize and improve user experience
MEDIA: Digital Trends
BYLINE: Anthony Thurston
DATE: 11 August 2016
SUMMARY: A brief on the recent personalized ad changes within Facebook, as well as a response by the company AdBlock Plus over concerns of user choice.
Beyond Mobile: 5 ways new tech is changing the way we market
MEDIA: Salesforce
BYLINE: Heike Young
DATE: 10 August 2016
SUMMARY: How customer choice, faster tech advances, virtual reality, peer-review, and contextual marketing are the major players in the future of marketing.