Designing Authority, Delivering Impact
National Association of Manufacturers
Redefining What an Association Can Be
The NAM is an association that advocates for the success of their 14,000 member companies, from small businesses to global leaders. NAM is the most effective resource for manufacturers in the country.
Challenge
Revamping their website and empowering the NAM with a framework to support a brand new content strategy.
Solution
Creating an immersive, live content stream along with flexible page-building that updated their brand while maintaining their core identity.
Results
WDG helped the NAM redefine its digital presence and completely change the idea of what an association website can be.
Live Content Stream
From Association to Content Powerhouse
With the new NAM website, we pivoted from a traditional redesign and guided them in a wholly new creative direction. Instead of solely focusing on the value of membership, as with most associations, our strategy transformed them into a content powerhouse for their sector.
Delivering them a content stream model, we provided a platform for NAM to be a prolific publisher and sought-after thought leader in their industry.
Rebranding
Making Design Work
Key brand colors and a sophisticated, legible font created a clean, professional design both for mobile and desktop.
WDG’s design team was able to balance NAM’s brand identity with its core business objectives, crafting a visual experience that appealed to the association’s audiences.
Flex Layouts
Flexible Page Builds
WDG built flexible layouts to accommodate an array of pages, from Member Services to custom campaign landing pages. NAM had a particular focus on shareables, email signups, and CTA’s to increase user engagement.
Creating the Future
Remaking Associations
Acknowledging that its true member value was access to their resources, NAM not only rebranded themselves with a WDG partnership but redefined their entire digital presence. Now positioned as an authoritative content creator, the new NAM site serves as a game-changing example of how an organization can differentiate itself as a leading innovator in their field.
