Advancing MedTech’s Digital Future
AdvaMed
How Advamed Transformed Its Web Experience with a Modern, Member-Centered Platform
A Mission That Needed A Modern Digital Home
AdvaMed represents more than 400 global medical-technology innovators. To match the pace of its industry and better serve its diverse member base, the organization needed a digital platform that was flexible, intuitive, and built for scale.
Services
- Information Architecture
- Content Strategy
- Migration
- Modular Design System
- Integrations
- Member Only Custom UX
Industry
- Association
The Challenge
A Rigid CMS Limiting a Fast-Moving Industry
AdvaMed’s proprietary CMS limited content flexibility, complicated member-only access, and made it difficult to maintain a consistent brand experience. With evolving policy priorities, membership communications, and advocacy initiatives, the organization needed a mobile-first, open-source CMS with room to grow.
Our Approach
Build a Future-Ready, Block-Based Web Platform
WDG partnered closely with AdvaMed to deliver a digital overhaul grounded in strategy and flexibility:
- Seamless migration from the proprietary CMS to WordPress with Gutenberg, empowering the content team with a modern block-editing experience.
- “Website-first” brand modernization that clarified messaging and established a cohesive visual foundation across all pages and audience types.
- A reorganized information architecture to streamline complex content and better guide public and member audiences.
- A modular design system that supports scalable content creation while maintaining brand integrity.
- Advanced SSO integration to deliver member-only resources, personalized content recommendations, and smooth AMS connectivity.
Impact
A Platform That Elevates Member Value & Industry Voice
The resulting platform strengthens AdvaMed’s ability to advocate, inform, and engage—making digital communications faster, clearer, and more intuitive.
A Stronger, More Resilient Digital Foundation
The redesigned ecosystem allows AdvaMed to:
- Update and manage content with greater editorial autonomy
- Guide users through high-value policy and membership information more effectively
- Highlight key issues and advocacy efforts with clarity
- Support long-term organizational goals with a scalable, future-proof platform
Flexible Mobile Friendly Frameworks
Mobile responsive websites are crucial for organizations that prioritize usability and accessibility. These websites adjust their layout and design to fit different screen sizes, ensuring optimal viewing and interaction experience across a variety of devices, including smartphones, tablets, and desktop computers. This adaptability enhances user engagement and satisfaction.
What We Delivered
- Information architecture redesign
- Content strategy + full content migration
- Modular design system + Gutenberg block components
- AMS integration + single sign-on
- Flexible, mobile-first responsive frameworks
- Enhanced member-only experience