The Advanced Medical Technology Association (AdvaMed) comprises over 400 medical technology companies around the world. AdvaMed focuses on leading the effort to advance medical technology, diagnostic products, and health information. AdvaMed partnered with WDG for a redesigned modern website focused on a user experience for all audiences on all devices.


Redesign and integrate with Association Management System (AMS).


WDG was able to provide insightful strategic direction based on discovery and consolidation of information. A consistent modern architecture was recommended and implemented to optimize user experience.


The new website aligned with AdvaMed’s brand beliefs and strategy while reaching all members and future members.

Advamed comps

Through user research and comparative analysis, WDG provided a design style guide and wireframes to help create a new website solidifying goals, audiences, and objectives for AdvaMed.  WDG created information-rich landing pages to drive users to detail pages. A flexible layout system was developed to support content management, ease-of-use, and increased flexibility of content entry.

The final transformation included:

  • Updated information architecture
  • Content strategy
  • Content reorganization
  • Content migration
  • Integration
  • A design system

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