Design plays a critical role in how a website functions, performs, and connects with users. It’s not just about visual appeal—it’s about creating an experience that supports your goals and drives engagement. Understanding the different types of web design can help you choose the right approach for your website. In this guide, we’ll walk through…
Association websites are digital brochures, hubs for engagement, and opportunities for advocacy and growth. But even the most well-designed site won’t deliver results if it can’t be found. That’s where search engine optimization (SEO) comes in. A tailored SEO approach helps ensure your site ranks for the topics, services, and resources your audiences are searching…
Your website is often the first handshake your brand extends to potential customers. In fact, 94% of a visitor’s first impression is tied directly to design. That means every visual element, interaction, and layout decision has the power to influence how users perceive your business and whether they convert. In this blog, we’ll explore what…
Great web design goes beyond how a site looks. It shapes how users interact, find information, and take action. When design and development work together from the start, the result is a site that performs well, adapts easily, and reflects the goals of the brand it represents. In this blog, we’ll explore the core elements…
When it comes to building a high-performing website, design and SEO (search engine optimization) can’t exist in silos. Too often, beautiful websites are launched with little consideration for how users—or search engines—will actually find them. A truly effective site must be both visually compelling and strategically structured to rank well in search results. In this…
WordPress is the world’s most popular Content Management System (CMS), now powering nearly half of all websites. Launched in 2003 as a blog publishing platform, it has grown significantly. It’s an ideal CMS for beginners, non-technical content managers, and writers, as well as professional publications, media, nonprofits, trade associations, government, education institutions, and corporate sites.…
We’ve recently been getting a lot of calls asking about the plethora of open-source content management systems (CMS) available nowadays. We’re going to take a look at two of the most popular systems (and ones we like a lot), specifically WordPress vs Drupal. When we’re talking to the typical non-savvy website owner we’ve been getting the same question…
Drupal 9 (and soon, Drupal 10) is a flexible and powerful platform and framework. It isn’t just for developers. Developers may use Drupal, but so can content editors, marketers, UX designers, and more—all without having to write any code at all! Low Code/no code solutions are a great way to let non-technical users create custom…
Businesses, organizations, and individuals alike are increasingly leveraging Drupal’s powerful content management system to create scalable and content-focused websites. Now with the release of Drupal 10 – a major upgrade from its predecessor versions – digital marketing teams can access an even better suite of features to further bolster their online presence. In this blog…
Are coding and Drupal integrations the stuff of dreams? It’s not as simple as downloading a module off of the internet. When it comes to complex integrations like Microsoft Dynamics, there is much more than meets the digital eye. At WDG, we begin by diving deep into our technical discovery phase in order to flesh…
If eyes are the window to the soul, your website is the window to your organization’s soul. A modern, easy-to-use, professionally designed website is not only beautiful to look at, but it helps you open the door to a bigger, more active, and more engaged audience. For a non-profit organization, a more engaged audience helps…
Remember life before Google Maps and Apple Maps? It was….harder. The advent of digital maps has changed the way we search, travel, and investigate the world around us. Your website should integrate these learnings for a richer, more data-driven user experience. There Are Many Ways To Use Maps to Improve Your Website You’ve likely seen…
A website redesign is a huge endeavor that is extremely important to get right because of the important role it plays in your marketing and branding efforts. Whether you are considering a website redesign for a new product launch, brand overhaul or simply to increase traffic, a good place to start is by looking at…
To date, the United States hasn’t enacted many comprehensive federal data privacy laws, but there are a few progressive data privacy laws that have been enacted at the state level. California and Virginia are leading the way in data protection legislation and other states will soon be joining the fight. Similar to the EU’s General…
A New Generation of Analytics If you’re currently using Google’s Universal Analytics or Universal Analytics 360 to track and manage visitor data on your website, then it’s time to make the upgrade to Google Analytics 4. Universal Analytics will stop processing new data as of July 1, 2023. Universal Analytics 360 users will have a…
Hi *|FNAME|* It started with a simple idea—develop web technology that could pull existing data to personalize messages. When a business had great data management skills, this worked wonders. When they didn’t, things would turn out a little less than perfect to say the least. But the effect of successful personalization was so profound that…
Spending a significant amount of time and effort generating quality content for your website means you want to be sure that users can find all the resources you’re providing to them. An on-site search function is a valuable tool for exactly this reason. The content on your website establishes you as an authority in your…
Drupal 7—the popular web content management system that powers many top-rated websites—is ending. The Drupal Association planned to pull the plug in 2020, but the timing of the COVID pandemic pushed out the deadline. Drupal 7 end-of-life is now scheduled for November 21, 2023. Jumping Two Drupal Versions It’s a tall order. You’ve been…
Digital transformation is more than just a buzzword. For almost two years now, organizations have had to rapidly adjust to a digital-first economy and a remote workforce. This meant modifying operations in order to accommodate changing needs, and accelerating long-term projects, to name just a few. But the organizational triage triggered by the pandemic is…
The best WordPress plugin code is among the tools for customizing your website. They add features and functions. They also make working with several sites or pages a lot easier. In this way, it’s fair to compare these plugins for the computer to the apps you use on a smartphone. But would you know which…