How do you attract users to your website, particularly if you use WordPress as your content management system? Learn how to increase conversion rates and drive traffic with our step-by-step guide that leverages the power of WordPress as a CMS.
Wireframes, simply put, are vital steps in the user interface design processes. They help design and strategy teams visualize and anticipate content while organizing overall site structure. They are also a great way to begin developing meaningful interface solutions.
WordPress powers a significant portion of the internet, making it a flexible and widely adopted CMS for organizations of all sizes — including nonprofits, associations, and public agencies. But its popularity also makes it a target for automated attacks, bots, and opportunistic exploits. Understanding how to secure a WordPress site is essential for keeping data…
When two websites become one, it’s never just about moving pages. Whether you’re merging brands, unifying content, or streamlining operations, the process involves strategy, precision, and a deep understanding of both technical and user experience factors. A website merge can strengthen your brand and improve efficiency — but only if it’s done correctly. Without a…
Read what our expert developers have to say about search function, why it’s so important to the overall success of your site, and what WDG has been doing to create the most intuitive searches yet.
Content doesn’t just happen. Behind every high-performing website is a thoughtful plan that guides what gets created, when it’s published, and why it matters. If you’re looking to bring more structure to your content efforts—or just need a place to start—you’re in the right spot. Let’s explore how to create a content strategy that actually…
When Bill Gates stated, “Content is King,” all the way back in 1996, he was right. Now, with so much noise online, the real question isn’t just about creating content, it’s about understanding what makes content good. You might think good content is purely subjective, but we’re here to show you that truly effective content…
Association websites are digital brochures, hubs for engagement, and opportunities for advocacy and growth. But even the most well-designed site won’t deliver results if it can’t be found. That’s where search engine optimization (SEO) comes in. A tailored SEO approach helps ensure your site ranks for the topics, services, and resources your audiences are searching…
Your website’s success relies on more than just aesthetics and easy navigation; your content strategy plays an equally important role. Knowing this, WDG takes a three-pronged approach to ensure your organization’s messaging is tailored for the right audience. By carefully examining all elements of content along with design and CMS improvements, you can be sure…
Hi *|FNAME|* It started with a simple idea—develop web technology that could pull existing data to personalize messages. When a business had great data management skills, this worked wonders. When they didn’t, things would turn out a little less than perfect to say the least. But the effect of successful personalization was so profound that…
Your website should say it all–promoting your products, services, membership benefits, and/or advocating for a cause–in a way that attracts your target market and answers any questions they may have. But that often isn’t the case. Maybe your brand messaging could be better conveyed, or maybe your target audience, or the industry itself, has changed.…
What is content strategy? Why is it important? We define content strategy as the thoughtful planning for and execution of thoughtful web content driven by your business objectives and your targeted user needs. Your content should be both findable and readable — planned for search engines and people alike. Yes, this requires planning. And yes,…
What is Web Accessibility? In the simplest of terms, web accessibility means that a website is designed and developed so all visitors are able to use it fully, regardless of disability. According to the Centers for Disease Control and Prevention (CDC): A disability is any condition of the body or mind (impairment) that makes it…
Building a website does not guarantee anyone will visit. That is why they invented marketers.
In the future-facing world of digital in 2019, a centuries’ old fake quote anchors the ultimate marketing tool of a website when millions of dollars are on the line. It’s time we learn another language.
You’ll always have content. And everyone needs a strategy. It’s time you introduced them to each other.
Agencies like to talk about the happy overlap of business/client objectives and audience/user needs — this is accomplished through content strategy.
Evolving with the trends. This year WDG made some changes. We did some self-reflection and worked tirelessly to complete a project of our own. We refreshed our brand and are in the process of redesigning our own website. As we emphasize to all of our clients, improvements to technology and changes in trends are constant.…
Redesigning your site can be the perfect way to stay competitive in today’s market. However, working with a web design agency can help to guarantee your brand presence. In an area like Washington D.C., selecting an agency that will best suit your needs is essential. Finding the best agency can be an overwhelming task, but…
Learn how to use Google Analytics Experiments for targeted A/B testing in order leverage data-driven decisions for increased web traffic and conversions.