Insights

conversion

WDG employees in a meeting
Natalie Brown - October 12, 2018

Why You Should Be Using Multivariate Testing

Is Testing Strategic? WDG provides our clients with a process that constructs effective websites. We focus on the fundamental elements of strategy, design, and development when building a site. We must utilize…

Natalie Brown & Tracy Pacana - August 6, 2018

The Importance of Improving Your Site’s Conversion Rate

Conversion Rate KPI (Key Performance Indicator) goals help to measure the effectiveness of your sites UX/UI, which you can read more about in our last post. One of these important KPI goals…

Tracy Pacana - July 30, 2018

Why KPIs are Necessary for Your Website

Using KPIs Setting KPIs (Key Performance Indicators) to determine what has been accomplished and what is yet to be achieved, will positively increase conversion rates. Through KPIs, user experience and UI must…