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Why You Should Be Using Multivariate Testing

Natalie Brown October 12, 2018

Is Testing Strategic? WDG provides our clients with a process that constructs effective websites. We focus on the fundamental elements of strategy, design, and development when building a site. We must utilize the strategy phase effectively. Not only do we use strategy at the beginning of the process but in the end as well. Testing […]

The Importance of Improving Your Site’s Conversion Rate

Natalie Brown August 6, 2018

Conversion Rate KPI (Key Performance Indicator) goals help to measure the effectiveness of your sites UX/UI, which you can read more about in our last post. One of these important KPI goals you should be measuring is your conversion rate. A conversion rate is the percentage of users out of the total number of visitors […]

Why KPIs are Necessary for Your Website

Tracy Pacana July 30, 2018

Using KPIs Setting KPIs (Key Performance Indicators) to determine what has been accomplished and what is yet to be achieved, will positively increase conversion rates. Through KPIs, user experience and UI must be evaluated. Measuring your website’s success is critical to the process of development and design. Indicators help to measure the effectiveness of a […]

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