Designing With No Images

Kristina Lakeway August 15, 2016

Web design incorporates compelling imagery to create an impact and add that personable touch. Imagery is easily utilized to support the textual messages associated with it, and to sell products and lifestyles. But what if imagery isn't feasible? How do you still create successful web design? The answer: Typography.

Data Visualization Best Practices

Kristina Lakeway May 6, 2015

Incorporating data visualizations is a great way to make your work stand out, and be more engaging. But, not all data visualizations are created equal! Today, I’m filling you in on some helpful hints to keep your data visuals—like infographics—effective and clear. Choose the Right Data Visualization For Your Needs First, use data that can […]

Best Web Conferences of 2015

Kristina Lakeway April 30, 2015

Like with any career field, you only get better by learning new things. At WDG, attending workshops and conferences is a huge part of what we as designers, developers, strategists, and marketers do. After all, staying on top of recent industry trends is essential. Whether you’re a creative or a techie, I’ve listed some of […]

Why Should You Use Illustrations? (Video)

Kristina Lakeway March 18, 2015

So, What are Illustrations? Basically, illustrations are depictions of an artist’s imagination. But why, precisely, are illustrations central to the the wonderful world of web design? What’s the point of spending those hours crafting a thoughtful visual? When it comes down to it, illustrations—and other media, in general—are essential for conveying messages on the web. […]

Get Hired: How to Create the Perfect Design Portfolio

Kristina Lakeway February 20, 2015

So, you’ve got an interview. You’ve practiced your answers and researched all the details that go into the position. But how’s your design portfolio looking? It should go without saying that, as a designer, your portfolio should be up-to-par with your designing talents. In my experience, there are a several things you can do to ensure that you […]

Agency vs. In-House Designers: What’s the Difference?

Kristina Lakeway December 17, 2014

Back in November, Randall, Kaitlyn, and I ventured into D.C. to listen to Cap Watkins, Etsy’s Senior Design Manager. Cap’s talk covered all the neat aspects of Etsy’s product design principles. It was incredibly informational, insightful, and down-right entertaining—we especially loved the kitty-flying-into-space-on-bacon slide. Overall, it was a very productive evening. (1) As Cap shared […]

Still in Design School? 3 Reasons to Take a Marketing Course

Kristina Lakeway November 10, 2014

As designers, we are constantly learning and evolving—whether in school or in the working world. Stagnation is probably one of the worst diseases to be infected with as a designer. If you are not growing, if you are not multi-faceted, you’ve halted your potential before even getting started. So when a group of George Mason […]

Say Hello to Our Little Friends: Buddy, Duke, and Harley

Kristina Lakeway September 5, 2014

At WDG, we are always looking for ways to boost morale and promote an awesome work culture. Kayaks, basketball hoops, game rooms, Friday breakfast–you name it, we have it. (Or at least thinking of it.) Which brings us to the most important morale-boosters of all: our beloved four-legged, tail-wagging friends, Buddy, Duke, and Harley! In […]

Best Illustration Practices: How to Illustrate

Kristina Lakeway August 11, 2014

The only difference between good and great illustration is experience. What follows is a helpful walkthrough of what I have found to be the best practices to uphold when creating illustrations. This is not a guide on how to create your own illustrations, but is a general overview of what it takes to make fantastic […]

Best Illustration Practices: The Client Edition

Kristina Lakeway August 1, 2014

There are a lot of things to take into consideration when creating an illustration for a client, and no, it’s not just colors and images. When creating an illustration, I have to strike a balance between accommodating the client’s needs and wants while sticking to their brand identity, and designing something that is visually appealing. […]

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