WDG was tasked to create strong websites for the individual Congressional offices. This was achieved by solidifying consistent branding across all platforms, including website, newsletters, and social media accounts. This branding strategy allowed the United States Congress to better reach and interact with their targeted constituents.
Building an online web presence that allows for free-flowing and easy-to-access information is key to gaining a user’s trust. With congressional websites, there is a risk that large amounts of information could potentially distract users from their end-goals. WDG’s team of designers created user-friendly, aesthetically energetic websites with clean content hierarchies ensure a great user experience. With custom designs, our team worked closely with each congressional client to ensure the needs and goals for their website were met.
WDG approached each individual site with open source technology to provide a new level of ease and accessibility to the content and usage of websites.
WDG provided Hill offices and committees the ease and flexibility of user-friendly administrative systems which allowed for the respective offices to easily manage and update their custom-designed, modern websites. With an easily navigable content management system, our clients within the U.S. Congress were able to efficiently maintain updated websites with accessible information and breaking news for their respective constituents.
In addition to bringing open-source content management systems and constituent-friendly, modern websites to the Hill, WDG also helped to connect the U.S. Congress with today’s generation voters using email and e-newsletter campaigns, as well as social media branding and advertising.